Season 3, Episode 4: What if....businesses didn't use vanilla values
Play • 42 min

What if....businesses didn't use vanilla values? with Jamie DuBose, Zenplicity

On this episode, we dive on in and learn:

  • the power of fostering relationships within marketing
  • the importance of how businesses position themselves and their customers in their marketing
  • why we should connect as a human business rather than a business model
  • that it's okay to connect, share...and yes, make money
  • difference between values-based marketing and fear-based marketing
  • how engagement is the currency of marketing
  • why craving connection and interaction is creating a paradigm shift in how marketing is done
  • the need to reflect on our values as we evolve over time
  • Jamie's answer to "What if...businesses realized that they are people too?" (38:08)

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