What if....businesses engaged with a visual stylist? with Crystal Reynolds, Crystal Ink
Top takeaways:
10:51: There's power in not having all the answers, but knowing the questions to ask in order to find them
11:12: Team collaboration is crucial for having a successful end product - including design
12:01: The visuals of a business' personhood comes from knowing how to find your look and feel so the visual represents YOU in YOUR industry, allowing you to easily be recognized
12:46: Design is the visual representation of who you are, what you stand for, and what matters to you. It is an introduction to you
14:42: People can always tell if you've haphazardly thrown together a design
14:54: Comic Sans is designed for COMICS! It should not be used anywhere else!
15:17: Your design has to connect with who is looking for you because they will miss you otherwise.
16:74: You want to be approachable and comfortable for WHO you want to reach
17:36: Design creates the welcome mat to your business
18:43: Crystal shares what happens to the business when there is a disconnect between the design, the story, and the community
20:38: Business as a person gives it a sense of purpose, which translates into what the business itself can do
21:37: There are ways to be intentional with your design so that it works for all people in the business
22.16: A good creative will not tell a business what to do. They'll hear the impact you want to make and translate this into visuals to connect with people where they are
24:06: We must remove our ego to know when we need help with visual representation
26:00: The reason businesses need to be a part of the design PROCESS to understand where we begin and where we end up to ensure there is full connection and engagement with the design
29:13: Consistency in design use build trust
30:33: Hear Crystal's answer to what if...businesses realized that they are people too?
Connect with Crystal online:
- Website: www.crystalink.ca
- Instagram: @crystalinkca
- Faceboo: @crystalink.ca
Connect with Lindsay online:
- Website: www.thewriteharle.com
- Instagram: @quirkylindsayharle
- Facebook: @quirkylindsayharle
- LinkedIn: Lindsay Harle-Kadatz
- Email: lindsay@thewriteharle.com
- Stay connected with Quirky Quills, a monthly resource for leaders, mental health, and brand alignment