Episode 1: What if...businesses used the power of story?
Play • 45 min

What if....businesses used the power of story with Suzy & Trevor Rounce, Switchback Creative  

Top takeaways:  

12:59: why businesses need a story / foundational brand 

  • the power of stories across humanity 
  • stories are how we learn lesson and understand people 
  • story is the foundation for connection  

18:55: Substance stories are within everyone. They merely need to be pulled out and crafted  

21:25: All businesses have a story inside of use, especially those who are past the startup phase. It's important to reflect to see where you are now, why and how you got to where you are, and what does that mean to your audience?

23:20: 3 questions for getting the story out of yourself NOW

  1. Why did you start this (your business)?
  2. Why are you now doing what you're doing?
  3. What problem do you solve for your hero? (hint...you are NOT the hero in your business story)

31:00: The power of investing in community as a business strategy

35:40: one of Suzy and Trevor's favourite client story transformations

39:20 Trailblazer Fund non-profit applications. Closes November 13, 2020:

40:17: hear Suzy and Trevor's answer to what if...businesses realized that they are people too?

Connect with Switchback Creative online:

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