What if....businesses used the power of story with Suzy & Trevor Rounce, Switchback Creative
12:59: why businesses need a story / foundational brand
18:55: Substance stories are within everyone. They merely need to be pulled out and crafted
21:25: All businesses have a story inside of use, especially those who are past the startup phase. It's important to reflect to see where you are now, why and how you got to where you are, and what does that mean to your audience?
23:20: 3 questions for getting the story out of yourself NOW
31:00: The power of investing in community as a business strategy
35:40: one of Suzy and Trevor's favourite client story transformations
39:20 Trailblazer Fund non-profit applications. Closes November 13, 2020:
40:17: hear Suzy and Trevor's answer to what if...businesses realized that they are people too?
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