Feb 14, 2021
EP. 27 How to Start an Ethical Fashion Brand with Lora Gene
It’s the final episode of series two, and today we’re exploring the role of ethical brands in changing the fashion system. We’re asking: can an organic cotton t-shirt really save the world?
We’re also joined in conversation with the brilliant Lora Nikolaeva. As the owner of the ethical brand Lora Gene for over 10 years, she has a lot to say on the state of the industry, and plenty of advice on how new brands can build a sustainable business of their own. Lora also chats to us about the need for size diversity in ethical fashion, and why growing up in Bulgaria means sustainability has always been in her life.
Follow _Lora Gene on Instagram_, and visit _the brand’s website_ to shop its stunning designs.
Here’s the link to some articles we mention in the podcast:
* High Snobiety - _We Need to Stop Making Meme Merch
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* Fashionista - _It’s Time to Stop Looking to Brands to Save Us
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* Atmos - _The Twighlight of the Ethical Consumer
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If you’d like to continue your ethical fashion activism during our break, you can find out more about _the impact of Covid 19 on garment workers_, donate to the _Kantamanto Fire Relief_, and _ask brands to #PayUp for cancelled orders_.
Common Threads is an ethical fashion podcast from stylist Alice Cruickshank and writer Ruth MacGilp. If you liked this episode and you want to support our work, you can _buy us a Ko-Fi here_.
For more updates on the ethical fashion conversation, follow Common Threads on_ Instagram_, like us on_ Facebook_, and join the conversation on_ Twitter_.
You’ll find Ruth on Instagram: _@ruthmacgilp__ and Twitter _@ruthmacgilp_
You’ll find Alice on Instagram:_ @styledbyalicex_ and Twitter: _@styledbyalice_
Common Threads artwork was created by Hannah Mitson of _Mitson Design_.