Jun 13, 2021
Being Authentic & Creative on Social Media in 2021 ft. Swati Rai
There has been a global erosion of trust on digital media with phenomenon like fake news, which has led people to distrust information unless completely authentic and honest. As human beings, trust is the glue that holds any meaningful relationship together, whether that’s with a family member, a friend, or a customer. In the content creation world, trust is what keeps your audience engaged, it’s how you build longstanding relationships with your viewers.
What about authenticity then?
Well, authenticity is the key for building trust. By keeping it real, the relationship between your (personal) brand and followers becomes stronger, increasing their engagement, respect, and even, loyalty. That's exactly what I discuss in this podcast episode with Swati Rai, an English Language Trainer, Writer and Blogger. Happy Listening :)