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Flower Shop Secrets, a Lovingly Podcast with Joe Vega
Connect with entrepreneurs in the floral industry and unlock the secrets of how to help your business blossom. Hosted by Joe Vega.
4 days ago
Episode 14: Transform Your Business to Achieve Freedom
Angela Proffitt, Productivity Consultant and CEO of "GSD Creative" shares how she connects with her clients by offering her expertise and resources so that every small business owner has the opportunity to transform and achieve freedom. How can you answer the call to "Get Stuff Done?" Let's find out.
Feb 23, 2021
Episode 13: Growing Your Floral Wedding Business with Details
Corrine Heck, CEO and Founder of Details Flowers, gives us hope for the future of weddings and events in a post-COVID world. Tune in to this episode of Flower Shop Secrets to learn more about the software Corrine’s developed to help florists stay creative and earn more.
Feb 16, 2021
Episode 12: The Evolution of Business, featuring Joe and Ken from Lovingly
In this special episode, Angela Proffitt, podcast host of "Business Unveiled," interviews the founders of Lovingly. Joe Vega and Ken Garland talk about the evolution of their business, including the challenges, strengths, risks and rewards discovered along the way.
1 hr 9 min
Feb 9, 2021
Episode 11: Building Brand Awareness with Social Media During a Pandemic
Lisa Elfante from Central Florist in Valley Stream, New York knows a thing or two about running a floral shop with authenticity. How can you can use this to build your brand during COVID? Find out on this next episode of Flower Shop Secrets.
Feb 2, 2021
Episode 10: How to be a Successful, Sustainable Florist
Steph Romanowicz from Foraged Floral of Cape Cod knows all about being a successful, sustainable florist. In this episode, we talk about the world of foraging and how everyday nature that surrounds us can be used to create unique arrangements.
Jan 26, 2021
Episode 9: Running a One-Woman Floral Business
Rona Hullen runs her one-woman floral business, R Flowers and Baskets in Discovery Bay, California without the need for floral wire service companies. Finding joy and honor in creating arrangements for the people in her community during emotional moments in life. We're both inspired AND impressed. Check out our conversation.
Jan 19, 2021
Episode 8: Dealing with Emotions in the Floral Industry
Zsuzsana Hutchinson is the owner of a tiny flower shop in Portland, Oregon. In this episode, Zsuzsana shares her advice for dealing with emotions in the floral industry, including how she navigates COVID challenges and dives into her hobbies to disconnect from the stress of the everyday.
Jan 12, 2021
Episode 7: Following The Gifter's Journey
In this episode, Daniela and I dive into The Gifter's Journey, an experience that allows florists like you to attract, guide and nurture your customers - both sender and recipient.
Jan 5, 2021
Episode 6: How Local Florists Can Beat Order Gatherers
At Lovingly, we want to help local florists come together in order to beat order gatherers at their own games. Find out just how we plan to do that in this next episode of Flower Shop Secrets.
Dec 29, 2020
Episode 5: Connecting with Customers
How can connecting with customers and surrounding yourself with positive people enhance your business? Oriana of Osborne Florist in Manitoba, Canada reminds us of the impact flowers can have on people.
Dec 16, 2020
Catch up on All Episodes of Flower Shop Secrets
Through conversations with local florists across North America, you'll discover tips and tricks to operating a successful small business and staying creative and motivated in stressful times. Episodes are now streaming on Anchor, Spotify, Apple Podcasts, and more. Subscribe to my YouTube channel for new episodes, coming soon!
Nov 17, 2020
Episode 4: How Your Passion Inspires Growth
How are commitment and consistency key to operating your business successfully? Selena of Wishing Well Flowers and Gift in West Linn, Oregon talks to us about how her passion fuels her growth.
Nov 10, 2020
Episode 3: The Importance of Sharing Knowledge for Success
What’s the importance of sharing your knowledge and giving attention throughout every step of the floral delivery process? Our in-depth conversation with Poppy Parsons, owner of Smart Flowers in Swift Current, Saskatchewan, addresses just that and more- including what it’s like to work with her mentor, Hitomi Gilliam.
Nov 3, 2020
Episode 2: How to Guide and Build Relationships with Customers
How do you turn passive shoppers into loyal customers? Successful florists understand that a successful floral gifting experience is about more than just the flowers. Jeanne Walters of Stargazer Premier Florist in Corvallis, Oregon gives us a refreshing take on what it means to be a cornerstone in her community, from continuing the legacy of her mentor to guiding and building relationships with her clientele.
Oct 13, 2020
Episode 1: How to Stay Creative in Stressful Situations
Out-of-the-box thinking and adapting quickly in stressful situations can help your creativity blossom. Sarah and Jordan, two high-spirited wedding florists from Intrigue Designs in Maryland, talk to me about their most recent experience creating and competing with their unique, whimsical and massive floral installations on Netflix's “The Big Flower Fight.”