Mar 27, 2022
Navigating marketing transformation: What is modern marketing today?
“Modern Marketing Transformation” has been a discussion of marketers for years. But as the rate of change continues to increase, what does modern marketing actually mean today, and what do leaders in the marketing space need to do to continue to transform?
In this episode, we had the privilege of hosting John Gim, Global Chief Marketing Sciences Officer at RAPP and Head of Decision Sciences at Omnicom Precision Marketing Group, Tim Sutton, Management Consultant at Credera UK, and Matt DiBona, Partner and lead of Credera’s MarTech capability at Credera US.
These three leaders discuss strategies to lean into the evolving customer experience, what issues they see CMOs facing today, and how Marketing Analytics Platforms enable true modern marketing. --- Send in a voice message: https://podcasters.spotify.com/pod/show/credera/message