Not Your Marketer: News about Marketing, Business and Marketing
Alberto Lempira
Subscribe
Hi, I'm your host Alberto Lempira; I talk about the latest news and trends on marketing, business, and tech.
Interesting experts will occasionally join me to discuss popular topics on advertising, communication, martech, digital marketing, and more.
New episodes weekly.
🎙 @notyourmarketer on Twitter, Instagram, LinkedIn, and YouTube
www.notyourmarketer.com
👨🏻💻 @albertolempira on any social network
www.albertolempira.com
Available episodes
Newest first
Oldest first
Sep 19, 2022
E23: iOS Privacy, Metaverse and Patagonia
A comeback episode packed with news
Subscribe, Review, and Share if you like!
🗞HEADLINES
👉 Meta and TikTok workaround iOS privacy features.
Sources: KrauseFX
👉 AmericanEagle trying to get through Gen-Z on Roblox.
Sources: Digiday
👉 Dubai setting the record straight for Crypto projects' marketing strategies.
Sources: Cryptodaily
👉 Netflix's Advertising costs and what to expect.
Sources: MorningBrew
👉 Queen Elizabeth II funeral AKA: The day marketing stopped in the UK.
Sources: The Drum
👉 Patagonia's founder quits his right for the company's profits.
Sources: Marketing Week
IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW IT ON YOUR FAVORITE PODCAST PLATFORM.
⚠️ Comments, suggestions, and ideas are more than welcome ⚠️
🎙 @notyourmarketer on Twitter, Instagram, and YouTube
https://notyourmarketer.com
👨🏻💻 @albertolempira on any social network
https://albertolempira.com
🔊 Music & Sound arrangement by @dosdosmusic --- Send in a voice message: https://podcasters.spotify.com/pod/show/notyourmarketer/message
playlist_add
Jan 21, 2022
Metaverse, NFTs, and Virtual lands
Episode recorded live on Jan 21st, 2022.
Cool news, from Twitter and Meta, to Microsoft and Tony's Chocolonely.
Subscribe, Review, and Share if you like!
HEADLINES
Twitter allows Twitter Blue subscribers on iOS to use NFTs as Profile Pic.
Sources: Twitter
Crypto.com got hacked. But they reimbursed their customers right away.
Sources: Decrypt
Meta wants you to mint and exchange NFTs on Facebook and Instagram.
Sources: FinancialTimes
Tony's Chocolonely wants you to eat less chocolate.
Sources: The Drum
Amazon fires once more to the retail industry with Amazon Style. A fashion retail store.
Sources: Geekwire
Nike and Gucci managed to create great experiences in the Metaverse.
Sources: Nike & Roblox
Microsoft acquires Activision Blizzard in the most expensive acquisition for the company yet.
Sources: Morning Brew
Wunderman Thompson gets into the metaverse on the CES.
Sources: Morning Brew
IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.
⚠️ Comments, suggestions, and ideas are more than welcome ⚠️
🎙 @notyourmarketer on Twitter, Instagram, and YouTube
https://notyourmarketer.com
👨🏻💻 @albertolempira on any social network
https://albertolempira.com
🔊 Music & Sound arrangement by @dosdosmusic --- Send in a voice message: https://podcasters.spotify.com/pod/show/notyourmarketer/message
playlist_add
Dec 25, 2021
Christmas Ads: Holiday Marketing trends of 2021
Christmas Day Episode! 🎄🎁
In this episode I ran through some of the most iconic Holiday commercials of 2021 and I talked about some of the latest trends on how brands have changed the way of communicating to their audiences.
IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.
⚠️ Comments, suggestions, and ideas are more than welcome ⚠️
🎙 @notyourmarketer on Twitter, Instagram, and YouTube
_https://notyourmarketer.com_
👨🏻💻 @albertolempira on any social network
_https://albertolempira.com_
🔊 Music & Sound arrangement by @dosdosmusic --- Send in a voice message: https://podcasters.spotify.com/pod/show/notyourmarketer/message
playlist_add
Dec 21, 2021
From Meta to Peloton
Episode recorded live on Dec 20th, 2021.
A jam-packed episode with news from Peloton, Meta (Metaverse included), Oreo and more.
Subscribe, Review, and Share if you like!
HEADLINES
* Peloton's "He's alive" campaign backfires, and now everybody is confused.
Sources: _MarketingDive_
* Bombay Sapphire makes stopping at the window displays cool again.
Sources: MarketingDive & MorningBrew
* Meta wants to offer an Ad Platform using less data, and we are loving it.
Sources: _MarketingWeek_
* Meta's portal will understand American Sign Language.
Sources: _Mashable_
* The metaverse will need 1000x the computing power we have right now, according to Intel.
Sources: _TheNextWeb_
* Investors are buying holiday presents in the metaverse, and they are not alone.
Sources: _Morning Brew_
* Cookies & Wine: Oreo partners with Barefoot Wine to add that sweet note to your glass of Merlot.
Sources: _Morning Brew_
* Gift Cards are selling like hot, and there are some people still surprised by this.
Sources: _Retail Brew_
IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.
⚠️ Comments, suggestions, and ideas are more than welcome ⚠️
🎙 @notyourmarketer on Twitter, Instagram, and YouTube
_https://notyourmarketer.com_
👨🏻💻 @albertolempira on any social network
_https://albertolempira.com_
🔊 Music & Sound arrangement by @dosdosmusic --- Send in a voice message: https://podcasters.spotify.com/pod/show/notyourmarketer/message
playlist_add
Dec 4, 2021
Black November
Episode recorded live on Dec 3rd 2021.
Black Friday, Cyber Monday, Twitter's stocks and more.
This episode is a news punch to know the latest on Marketing, Business and Tech.
Thanks for listening!
Subscribe, Review, and Share if you like!
HEADLINES
* McDonald's new customer satisfaction role.
Sources: _CNBC_
* It is not that bad that retail sales have decreased this year's Black Friday.
Sources: _Forbes_
* Amazon having its best "Turkey 5", after record Black Friday and Cyber Monday sales.
Sources: _CNBC_
* 2/3 of Gen Z do not feel it with Black Friday promotions.
Sources: _Marketing Tech News_
* Trump: The Mastodon.
Sources: _Mashable_
* Spotify's Wrapped 2021.
Sources: _Morning Brew_
IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.
⚠️ Comments, suggestions, and ideas are more than welcome ⚠️
🎙 @notyourmarketer on Twitter, Instagram, and YouTube
_https://notyourmarketer.com_
👨🏻💻 @albertolempira on any social network
_https://albertolempira.com_
🔊 Music & Sound arrangement by @dosdosmusic --- Send in a voice message: https://podcasters.spotify.com/pod/show/notyourmarketer/message
playlist_add
Nov 22, 2021
Cleaning out the dust.
Episode recorded live on YouTube.
This is my comeback! Today I covered some of the latest news; from Google to Meta, and even talked about Adele's new album.
I hope you like it.
Subscribe, Review, and Share if you like!
HEADLINES
* Google November 2021 Core Update is live, and not everybody is happy about this.
Sources: _Search Engine Land_
* Abandon ship! Twitter also joins the deprecation of AMP following the downfall of a failed promise by Google.
Sources: _Search Engine Land_
* More restrictions to come on Meta's advertising platform.
Sources: _Morning Brew_
* Grammarly becomes one of the most valuable startups thanks to its AI technology to help us improve our writing.
Sources: _Morning Brew_
* Adele doesn't want you to shuffle her songs on her new album "30".
Sources: _BBC_
* Personalization will always bring you closer to your customers.
Sources: _Retail Brew_
IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.
⚠️ Comments, suggestions, and ideas are more than welcome ⚠️
🎙 @notyourmarketer on Twitter, Instagram, and YouTube
_https://notyourmarketer.com_
👨🏻💻 @albertolempira on any social network
_https://albertolempira.com_
🔊 Music & Sound arrangement by @dosdosmusic --- Send in a voice message: https://podcasters.spotify.com/pod/show/notyourmarketer/message
playlist_add
Jul 16, 2021
Recording live + Ad targeting insights
We’re live and alive!
This is the first live-recorded episode of the NYM podcast. I am experimenting with OBS to Livestream the recordings of the show to give it a more “realistic” touch.
Today I talked about an interesting article from Adalytics regarding Ad-targeting and some of their findings are mindblowing.
I hope you like it.
Subscribe, Review, and Share if you like!
HEADLINES
* How are companies nowadays targeting users to improve their reach?
Sources: _Adalytics_
IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.
⚠️ Comments, suggestions, and ideas are more than welcome ⚠️
🎙 @notyourmarketer on Twitter, Instagram, and YouTube
_https://notyourmarketer.com_
👨🏻💻 @albertolempira on any social network
_https://albertolempira.com_
🔊 Music & Sound arrangement by @dosdosmusic --- Send in a voice message: https://podcasters.spotify.com/pod/show/notyourmarketer/message
playlist_add
Jun 2, 2021
Hello, world!
Thank you for joining me in the first episode of the second season of the podcast. On this occasion, I talked about Instagram and fake-news regulation, Likes count not visible now, and how Pepsi managed to nail fast-food brands with their folded logo campaign on the #WeeklyRead
I also discussed the impact of the latest changes on data tracking to conversion and acquisition attribution online on the #TipBit of the week.
Subscribe, Review, and Share if you like!
👉 HEADLINES
* Instagram and the issue of fake news control.
Sources: _Financial Times_
* Likes visibility control and window shopping coming to Instagram Shopping.
Sources: _Morning Brew_
🔖 WEEKLY READ:
How did Pepsi come up with the paper wrap folding campaign? David Griner from AdWeek tells us the story behind the latest campaign from the soda giant, and it is fascinating.
Read the article at _AdWeek_
💡Tip Bit:
Attribution tracking online has become more and more challenging nowadays. The fact that Apple and Google are cracking down on cross-device tracking and the use of third-party data makes the scenario even more complicated.
This can affect paid campaigns and organic campaigns, leaving marketing teams to rely more than ever on any kind of tagging possible to monitor and follow the user whenever they arrive at their properties, i.e., website, mobile app, etc.
I will record an episode talking about this topic, as it focuses on the first scientific paper of my Ph.D. So stay tuned!
IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.
⚠️ Comments, suggestions, and ideas are more than welcome ⚠️
🎙 @notyourmarketer on Twitter, Instagram, and YouTube
_https://notyourmarketer.com_
👨🏻💻 @albertolempira on any social network
_https://albertolempira.com_
🔊 Music & Sound arrangement by @dosdosmusic --- Send in a voice message: https://podcasters.spotify.com/pod/show/notyourmarketer/message
playlist_add
Mar 1, 2021
Spotify Ads, Zoom fatigue and beware of ClubHouse 😬
Have you seen a packed podcast episode before? Of course, you haven’t; podcasts are meant to be heard, not seen, lol.
Jokes aside, this is an episode loaded with news from every place, Facebook, ClubHouse, Spotify, Twitter, and more. Plus a few tips from Stanford to avoid Zoom fatigue 🥴
Thanks for listening, and I’ll be happy to listen to your messages; leave one in _this link_.
1️⃣ HEADLINES:
* Zoom fatigue is real; I knew it!
Sources: _MorningBrew_, _Stanford_
* Facebook blocks news; the Australian government passes a new law, Google and Facebook must pay.
Sources: _The Drum_, _CNET_
* Spotify Audience Network gets more interesting.
Sources: _MarketingDive_, _Spotify_
* A new kid in video-streaming-town, Paramount+, set to launch on March 4th, it will have an ad-supported tier, and it will do remakes of Frasier, Rugrats, and more.
Sources: _AdWeek_
* ClubHouse may be recording all your rooms, and while it has not launched its monetization plan yet, there are a growing set of startups making money out of it.
Sources: _Inc._, _Wired_
* Twitter may be joining the Social Media revolution with Super Follows and Twitter Spaces.
* M&M’s relaunches its limited-edition messages-packaging with Spotify playlists included.
Sources: _MarketingDive_
🤓 Share this episode with someone who might find it useful.
IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.
⚠️ Comments, suggestions, and ideas are more than welcome ⚠️
🎙 _@__notyourmarketer_
_https://notyourmarketer.com_
👨🏻💻 _@__albertolempira_
_https://albertolempira.com_
🔊 Music & Sound arrangement by @dosdosmusic --- Send in a voice message: https://podcasters.spotify.com/pod/show/notyourmarketer/message
playlist_add
Feb 22, 2021
Delighting your customer - Building your marketing strategy (4/5)
𝗛𝗼𝘄 𝘁𝗼 𝗱𝗲𝗹𝗶𝗴𝗵𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗮𝗻𝗱 𝗵𝗼𝘄 𝘁𝗵𝗶𝗻𝗴𝘀 𝗰𝗮𝗻 𝗴𝗼 𝘄𝗿𝗼𝗻𝗴 𝘄𝗵𝗲𝗻 𝗱𝗼𝗶𝗻𝗴 𝘀𝗼.
In this episode of the Not Your Marketer Podcast, I talked about how Delight is the mirror emotion of total Outrage from your customer's point of view.
I also discussed how you could deliver a WOW factor that builds loyalty toward your brand or product and why you must keep improving the customer experience once you begin to delight your customers.
❌ 𝙋𝙍𝙊𝘿𝙐𝘾𝙏 ≠ 𝘿𝙄𝙁𝙁𝙀𝙍𝙀𝙉𝙏𝙄𝘼𝙏𝙄𝙊𝙉
✅ 𝙀𝙓𝙋𝙀𝙍𝙄𝙀𝙉𝘾𝙀 = 𝘿𝙄𝙁𝙁𝙀𝙍𝙀𝙉𝙏𝙄𝘼𝙏𝙄𝙊𝙉
🤓 ꜱʜᴀʀᴇ ᴛʜɪꜱ ᴇᴘɪꜱᴏᴅᴇ ᴡɪᴛʜ ꜱᴏᴍᴇᴏɴᴇ ᴡʜᴏ ᴍɪɢʜᴛ ꜰɪɴᴅ ɪᴛ ᴜꜱᴇꜰᴜʟ.
IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.
⚠️ Comments, suggestions, and ideas are more than welcome ⚠️
🎙 _@__notyourmarketer_
_https://notyourmarketer.com_
👨🏻💻 _@__albertolempira_
_https://albertolempira.com_
🔊 Music & Sound arrangement by @dosdosmusic --- Send in a voice message: https://podcasters.spotify.com/pod/show/notyourmarketer/message
playlist_add
Feb 15, 2021
Weekly News: Brand values and Core Web Vitals
Today I talked about Coca-Cola rethinking its marketing strategy; Aunt Jemina doing a brand change, TikTok’s sale to Oracle-Walmart is on hold, Core Web Vitals, and Google’s latest algorithm update (passages), and Microsoft’s xCloud.
1️⃣ HEADLINES:
* Coke is thinking about doing always-on-data-driven marketing campaigns focused on experiential marketing to improve its profitability.
Sources: _MarketingDive_, _MarketingWeek_
* Aunt Jemina’s out, say hello to Pearl Milling Company.
Sources: _MarketingDive_
* TikTok deal with Oracle+Walmart is on hold.
Sources: _AdExchanger_
* Auditing your Core Web Vitals and the passage update from Google’s algorithm.
Sources: _Search Engine Land_(1), _Search Engine Land_(2)
* Microsoft’s xCloud, cloud gaming alternative will be available on web browsers, Safari included.
Sources: _The Verge_
🤓 Share this episode with someone who might find it useful.
IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND…
playlist_add
Feb 8, 2021
Value and Brand Positioning - Building your marketing strategy (3/5)
𝗧𝗵𝗶𝘀 𝗶𝘀 𝘁𝗵𝗲 𝗹𝗮𝘁𝗲𝘀𝘁 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗼𝗻 𝗵𝗼𝘄 𝘁𝗼 𝗱𝗲𝘀𝗶𝗴𝗻 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.
Today I will briefly explain the different elements that make up marketing:
* 🥺 Needs
* 🤗 Wants
* 😐 Demand
* ☺️ Value + Satisfaction
Creating value, and understanding how to make your customers’ life easier is key to set where you want your brand to be positioned.
Remember that real estate on the customer’s mind is limited and highly coveted, so we need to be sure to convey the right message and to be clear about the value we offer.
🤓 ꜱʜᴀʀᴇ ᴛʜɪꜱ ᴇᴘɪꜱᴏᴅᴇ ᴡɪᴛʜ ꜱᴏᴍᴇᴏɴᴇ ᴡʜᴏ ᴍɪɢʜᴛ ꜰɪɴᴅ ɪᴛ ᴜꜱᴇꜰᴜʟ.
IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.
⚠️ Comments, suggestions, and ideas are more t…
playlist_add
Feb 1, 2021
GameStop rules! Or was it Reddit?
Hi, Welcome back!
In this episode, I talked about Reddit’s impact on Wall Street, with shares from GameStop, AMC Entertainment, and BlackBerry increasing over 1000% in some cases.
I also talked about how Apple is killing IDFA, why it makes Facebook mad and how the future could look after others like Google follow through.
Finally, I talked about Super-Bowl LV Advertisements, Barilla’s great example of how to do an extended product, and my thoughts after my first week on ClubHouse App.
I hope you enjoy this episode! 😃
1️⃣ HEADLINES:
* GameStop wins big thanks to subreddit forum
Sources: _Vox_
* Bye bye IDFA.
Sources: _Digiday_
* The future of online advertising.
Sources: _AdAge_
* Barilla’s pasta timer playlists.
Sources: _MarketingDive_
🤓 Share this episode with someone who might find it useful.
IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.
⚠️ Comments, suggestions, and ideas are…
playlist_add
Jan 25, 2021
Choosing your Target - Building your marketing strategy (2/5)
In this episode I share with you the steps you need to define your target:
1️⃣ Follow SMART goals.
2️⃣ Getting Insights from your customers.
3️⃣ Building your avatar or customer persona.
Please share this episode with someone you think may find it useful. Sharing is caring. 🤓
IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.
⚠️ Comments, suggestions, and ideas are more than welcome ⚠️
🎙 _@__notyourmarketer_
_https://notyourmarketer.com_
👨🏻💻 _@__albertolempira_
_https://albertolempira.com_
🔊 Music & Sound arrangement by @dosdosmusic --- Send in a voice message: https://podcasters.spotify.com/pod/show/notyourmarketer/message
playlist_add
Jan 18, 2021
Parler, WhatsApp and CES 2021.
2021 arrived with a lot of news!
Today we’ll talk about Parler and its feud with BigTech, WhatsApp changing its Terms and Conditions, Primark and the online shopping dilemma and the hottest gadgets from CES 2021.
All this and more on the ninth episode of the NYM podcast, stick around.
1️⃣ HEADLINES:
* Parler and Big Tech: The fight for truth
Sources: _Deadline_, _Reuters_
* WhatsApp changing the rules of engagement.
Sources: _The Verge_, _Gizmodo_
* Primark won’t open an online store.
Sources: _Morning Brew_
* Highlights from CES 2021.
Sources: _CNET_
* UNO turns 50!
Sources: _Marketing Dive_
* Wikipedia turns 20!
Sources: _Morning Brew_
🤓 Share this episode with someone who might find it useful.
IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.
⚠️ Comments, suggestions, and ideas are more than welcome ⚠️
🎙 _@__notyourmarketer_
_https://notyourmarketer.com_
👨🏻💻 _@__al…
playlist_add
Jan 11, 2021
Understanding the Market - Building your Marketing Strategy (1/5)
Welcome 2021! Let's make your marketing strategy right! 💪
We start the new year with a themed series on how to build a marketing strategy the right way.
In this first episode I explain how understanding the market is the first step into a healthy strategy:
1️⃣ Benchmark your competitors and customers.
2️⃣ Manage and leverage data so that you can get insights from it.
3️⃣ Estimate the market size.
Please share this episode with someone you think may find it useful. Sharing is caring. 🤓
IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.
⚠️ Comments, suggestions, and ideas are more than welcome ⚠️
🎙 _@__notyourmarketer_
_https://notyourmarketer.com_
👨🏻💻 _@__albertolempira_
_https://albertolempira.com_
🔊 Music & Sound arrangement by @dosdosmusic --- Send in a voice message: https://podcasters.spotify.com/pod/show/notyourmarketer/message
playlist_add
Dec 21, 2020
2021 Trends: Marketing, Business & Tech
We’re still on Christmas time! 🎄🎅🏻
Today we’ll talk about the trends that we will expect in 2021; from social commerce, to enhanced AR, Streaming platforms, and antitrust lawsuits. Join me on this episode of the Not Your Marketer Podcast if you want to know more.
1️⃣ NEWS ABOUT TRENDS:
* Online Shopping:
Sources: _CNBC_, _Marketing News_,
* Influencer Marketing:
Sources: _Business Insider_, _Klear_
* Streaming Platforms:
Sources: _Marketing Dive_, _The Verge_
* New Tech:
Sources: Media Post (_1_) (_2_)
* First-Party Data:
Sources: _Marketing Dive_, _AdExchanger_
* Antitrust lawsuits:
Sources: Media Post (_1_) (_2_), _Marketing Dive_
IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.
⚠️ Comments, suggestions, and ideas are more than welcome ⚠️
🎙 _@__notyourmarketer_
_https://notyourmarketer.com_
👨🏻💻 _@__albertolempira_
_https://albertolempira.com_
🔊 Music & Sou…
playlist_add
Dec 7, 2020
Christmas & Marketing 🎄
It’s Christmas time! Time to become a better marketer!
In this episode, we talked about how brands should approach their holiday marketing campaigns and how they are communicating with their audience during these peculiar times.
Thank you for listening!
1️⃣ HEADLINES:
* Salesforce will acquire Slack for $27.7B.
Sources: _TechCrunch_
* A new kid on the block of video streaming platforms: Discovery+.
Sources: _CNBC_
* Twitter relaunches account verification in 2021.
Sources: _TechCrunch_
* Google announced on December 3rd the roll-out of a core algorithm update.
Sources: _Search Engine Journal_
* Black Friday 2020 set records for online spending.
Sources: _CNBC_
2️⃣ INTERVIEW:
I talked with _Dani Goico_, founder of _Brand Crops_ and former CMO of Goiko about holiday marketing.
We remembered some iconic campaigns from our childhood and we also commented on this year’s campaigns from Microsoft, LEGO, Miller Lite and John Lewis & Partners. To see whethe…
playlist_add
Nov 23, 2020
Bonus: Tracking data without cookies
How will we be able to track customers online in the future?
Many companies like Google and Apple will roll out “soon” new changes to the way they allow for third parties to track users’ traffic through their browsers, operating systems, etc.
How will marketers be able to deal with this and what are brands doing right now to prepare for this? Nielsen may have a solution, and in the meantime Oreo is nurturing its customers’ profiles.
Join me in this bonus episode where I run through the latest news about it.
IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.
⚠️ Comments, suggestions, and ideas are more than welcome ⚠️
🎙 @notyourmarketer on Twitter, Instagram, and YouTube
_https://notyourmarketer.com_
👨🏻💻 @albertolempira on any social network
_https://albertolempira.com_
🔊 Music & Sound arrangement by @dosdosmusic --- Send in a voice message: https://podcasters.spotify.com/pod/show/notyourmark…
playlist_add
Nov 23, 2020
Thanksgiving, Twitter’ Fleets, and BuzzFeed
Today I talk about how people are planning to celebrate Thanksgiving amid the COVID pandemic and how this offers a great opportunity for local businesses, Twitter introduces Fleets (its take on Stories), and BuzzFeed acquiring HuffPost.
In this episode I interviewed entrepreneur Gerard Compte, who’s on a trip around the world, he is right now in the middle of Turkey. We talked about his journey and how love and passion can boost your business.
Thank you for listening!
1️⃣ HEADLINES:
* Thanksgiving to go, please.
Sources: _BBC_
* Stories, stories everywhere.
Sources: _MediaPost_
* BuzzFeed acquires HuffPost.
Sources: _Bloomberg_
2️⃣ INTERVIEW:
I had Gerard Compte, founder, and CEO of _FindThatLead_ over.
We talked about entrepreneurship and about what does it take for becoming an entrepreneur in 2020.
Gerard shared a ton of insights and recommendations for anyone looking to start their own business:
☝️ Start now!
✌️ Be resilient.
3️⃣ FIND OUT…
playlist_add
Nov 9, 2020
SEO Tips, Social Media and Advertising
We talked about digital campaigns budgets, exclusive content on Spotify, Social Media fight against fake news, and Search Engine Optimization tips for small and medium-sized businesses for 2021 with special guest John Vuong from Local SEO Search.
Thanks for listening, enjoy!
1️⃣ HEADLINES:
* Who spent the most on online advertising ?
Sources: _AdAge_
* Spotify may be working on a Podcast subscription service.
Sources: _The Verge_
* Project Signal from the Washington Post, a way to target users by context.
Sources: _The Washington Post_
* Social Media forced to act as a contention wall for the spread of fake news.
Sources: _USA Today_
2️⃣ INTERVIEW:
We talked about SEO with John Voung, Founder and President of Local SEO Search, a boutique SEO agency based in Toronto, Canada that serves clients all around the world. We covered interesting tips for improving your SEO strategy, like:
* State of the art of SEO in 2020.
* How to take advantage of SEO if you a…
playlist_add
Oct 26, 2020
It's all about your data
In this episode, we talked about cryptocurrencies, search engines, Snapchat, Quibi, and Political Ads on YouTube. We also discussed users’ data and how brands are levering on them.
Thanks for listening, enjoy!
1️⃣ HEADLINES:
PayPal betting on crypto by allowing its US-based accounts to buy and sell cryptocurrencies like Bitcoin, Etherium, and LiteCoin.
Sources: Reuters, Bloomberg
US Government has announced an antitrust lawsuit against Google for hurting competition with its dominance.
Sources: WSJ
Snap had a great week with a jump in almost 20% of DAUs.
Sources: CNBC
Quibi shutdowns after just six months online.
Sources: WSJ
YouTube’s ad space availability for political ads in the US is so crowded prices have spiked.
Sources: Bloomberg
2️⃣ MAIN STORY:
There are many ways brands can leverage data for engaging customers. Today we talked about three of them:
Understanding your customer.
Predicting behavior.
Engage with customers’ data.
3️⃣ ME…
playlist_add
Oct 12, 2020
Holiday shopping: COVID Style
Thank you all for your support! Here's episode two where I talk about social commerce, video shopping, video streaming platforms and how the COVID pandemic will shape this holiday shopping season. Enjoy!
1️⃣ HEADLINES:
* Instagram turns 10.
* Instagram is to add its shopping experience to IGTV, Reels is coming.
Sources: _eMarketer_
* YouTube is betting on making the platform a destination for online shopping.
Sources:_Bloomberg_
* PlutoTV is launching in Spain this fall.
Sources:_BroadbandTV News_
2️⃣ MAIN STORY:
Holiday season 2020: how COVID is going to change the way brands and consumers approach the busiest shopping season in the western hemisphere.
3️⃣ MENTIONED ON THIS EPISODE:
* Kantar predictions for 2020 holiday shopping season: _https://www.kantar.com/inspiration/retail/4-predictions-for-an-uncertain-2020-us-holiday-shopping-season-cn/
_
* Morning Consult insights on holiday’s plans for 2020 in the US:
_https://www.marketwatch.com/story…
playlist_add
Sep 28, 2020
MVP: Minimum Viable Product
First episode here! This is my MVP so please feel free to let me know how can I improve the content or structure of the show.
Thanks for listening!
1️⃣ HEADLINES:
* TikTok's future stills unsecured in the US.
Sources: CNBC, CNET, Forbes
* IKEA is using CGI models for video campaigns.
Sources: PetaPixel
* Facebook removed the 20% text limit on ads' creative for Facebook Ads and Instagram Ads.
Sources: Search Engine Journal, Social Media Today
* Amazon Hardware event: launching a new Ring indoors drone that reminds of Flubber's Weebo.
Sources: The Verge
2️⃣ MAIN STORY:
Using the Lean Startup methodology in organizations of any size. The case for Amazon's approach to the development and launch of new devices and services.
3️⃣ MENTIONED IN THIS EPISODE:
The Lean Startup: How Constant Innovation Creates Radically Successful Businesses by Eric Ries.
😃 Leave a voice message!
IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVO…
playlist_add
Sep 27, 2020
Not Your Marketer Trailer
Let's talk about marketing, business, and tech.
Join me every other week to cover the lastest news and trends.
😃 Leave a voice message!
⚠️ Comments, suggestions, and ideas are more than welcome ⚠️
🎙 @notyourmarketer on Twitter, Instagram, and YouTube
www.notyourmarketer.com
👨🏻💻 @albertolempira on any social network
www.albertolempira.com
🔊 Music & Sound arrangement by @dosdosmusic --- Send in a voice message: https://podcasters.spotify.com/pod/show/notyourmarketer/message
playlist_add