Thomas Snellman from Pedersöre in Finland is the founder of the REKO model that has come to revolutionise the local food scene in almost all Nordic countries. REKO stands for ‘rejäl konsumtion’, or fair consumption in English. It is a model for direct trading of food that connects local farmers with local consumers by using Facebook as its ordering platform and free parking lots for the delivery of the produce. Since the first delivery took place in 2013, REKO has experienced an exponential growth that covers large parts of the Nordic countries. Today the REKO network includes more than 500 local groups that in total connects 1.5 million consumers with 15000 local farms. In this conversation with Thomas, we talk about his own REKO-journey; how did he come up with this idea? And what are the reasons behind the success of REKO? We also talk about why REKO has proven to be so useful during the Corona crisis.
Editing: Tommi Ranta
Photo: Jonas Brunnström