Human Up
Uncover Your Identity and Emotional Intelligence with John B Johnson
Jul 8, 2019 · 1 hr
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How do we become self-aware? How do we know who we are? How do we find our identity?

It may very well be that we’ll never find who we are because identity is fluid. It’s always changing based on our environment, culture, the people we surround ourselves with, the perceptions and beliefs you take in, the questions you ask and the answers you decide to listen to. So who we are today will likely be different than who we were even just last week, or who we will be 5 years from now.

So rather than spending time looking for our identity, what if we can create it instead? How can we design ourselves to do what we want to do, to be who we want to be?

I talk to a friend and mentor, John B. Johnson, about his entrepreneurship journey in creating his own identity in both his personal and business lives and how this self-awareness is a crucial part of emotional intelligence and understanding ourselves.



[7:01] John's background

[10:45] The transition from architecture school to entrepreneurship

[13:08] Change frees you to explore an identity that's more true to who you are

[17:06] What is an Identity Architect?

[21:16] Similarities and differences between architecting business identity vs personal identity

[26:21] Good business requires deep personal introspection

[31:20] How emotional intelligence is used to reveal personal identity

[35:09] Developing emotional intelligence requires us to shed the external masks that cover up who we are

[42:53] Self-discovery comes from exploration

[47:55] 5 Core emotions



John’s branding agency:


1MillionCups for early-stage entrepreneurs to get vulnerable:

2-day Launch Camp in Seattle, Seed Spot:


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