66. Marketing and Sales: A perspective from print media
Play • 34 min

What does a career in print media entail? What are the skills required to succeed in this field? How does one build credibility and brand recognition for new publications?  Suresh Selvaraj, formerly the president of the Outlook Group of magazines and later the CEO of the Suvarna News shares his journey, learnings, and perspectives. He has over 30 years of experience, having worked for different kinds of print media brands like dailies, weekend papers, and magazines. He has been part of national and regional leaders, fledgling brands, start-ups, challenger brands, and international brands. He currently blogs about Travel. 

Suresh's Linkedin Profile: https://in.linkedin.com/in/suresh-selvaraj-b508a645

Suresh's  Travel Blog: https://thebikerman.wordpress.com/

His Travel Writing in Deccan Herald: https://www.deccanherald.com/content/625357/a-bikers-tales.html

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