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Apr 17, 2023
Tour de Joy: Lowering the barriers to bike ownership | Interview with Kari Anne Solfjeld Eid
Play • 27 min

Kari Anne Solfjeld Eid is a designer, founder of Whee!, and activist working to transform urban mobility by lowering the barriers for families to use cargo bikes for everyday trips. Kari Anne was also the winner of the 2023 Movmi global EmpowerWISM program.

What you'll learn:

  • About Whee! and the purpose behind the company
  • Exclusionary cycling culture has a marketing problem
  • About Movmi's global EmpowerWISM mobility program
  • The importance of balancing innovation with the triple-bottom-line
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