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May 30, 2022
Is behaviour change the missing link in road safety? | Interview with Robyn Robertson
Play • 28 min

In this episode, we chat with Robyn Robertson, the President and CEO of The Traffic Injury Research Foundation (TIRF) - a Canadian-based foundation that works with governments, communities, industries, and road safety organizations to make roads safer and reduce road deaths and injuries. TIRF has worked to improve road safety across Canada by generating and sharing knowledge on current and emerging issues and trends that affect road safety.

What you’ll learn:

  • Behavioural change, attitudes, and the hurdles facing road safety professionals
  • Researchers VS practitioners and why partnerships are important
  • Canadian road safety statistics and trends
  • How to minimise your risk of injury and death as a driver, passenger, or road-side user
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