Google's biggest strength is that it holds the most market share in the search industry. This is also its biggest challenge. How does a company increase its revenue when its userbase is so vast it is unlikely to grow in a significant way? Google's answer to this is to increase the number of ads they display on search engine result pages. While this may be better for Google, it may not be better for businesses. Organic results are pushed down, potentially below the fold, with Google now showing up to 5 ads at the top of the page. The question many are asking is how will this affect their SEO and PPC strategy moving forwards.
In this week’s Digital Marketing Mondays Devin and Hans discuss the challenges that Google's decision to place more ads on SERPs is creating and how you can best navigate this change.