Aside from on its App Store, Apple has not offered advertising on its platforms and products. This could change: leading up to Apple's big event on September 7th, rumors have leaked indicating Apple is about to launch advertising within their other applications. Intentional or not, their fight against third-party data has had significant impacts on advertising and analytics platforms including Facebook and Google. Apple has hired some of the top search and advertising platform talent recently, including a high-level exec from the Google Ads team. This move was shrouded in mystery at the time, but their motives are becoming clearer as the rumor mill has begun to run in overdrive. It's expected that Apple Podcasts, Apple Books, Apple Maps, and Apple TV will begin to allow ad placements. All of this will be achieved using first-party data only to not violate their own tracking policies.
In this week's Digital Marketing Mondays, Devin discusses the rumors surrounding the future of Apple ads and how this will affect the digital marketing landscape.