PayPal, Tesla, SpaceX - everything Elon Musk touches turns to gold. At this point, it's not news that Elon Musk will, at least temporarily, take the reins at Twitter after his nearly hostile takeover of the company. However, it's worth examining the future of Twitter as an ads platform now that arguably the world's most successful CEO could shortly be performing a massive overhaul of the company. By taking Twitter private, he will not only assume a leadership role but he will have absolute authority to make any change he deems necessary. He has already announced the planned removal of all bots on the platform and intends to implement more advanced user verification. These changes alone will have a massive impact of ad performance. In the past, Twitter has not been as effective at targeting an audience as Facebook or Google, but we think it is safe to assume this will not be the case for long.

In this week's Digital Marketing Monday, Hans and Devin discuss the potential future of Twitter as an ads platform along with several things you can do now to get ready for the inevitable business model changes to come.