Most of our clients at Market Vantage offer products or services that are considered 'highly considered purchases'. This creates the need for prospecting and advertising that is different than for companies that thrive on impulse purchases. When marketing a product or service that is carefully thought about, a carefully crafted buyer's journey and detailed buyer personas are necessary for success. The goal is not to just interrupt the flow and get content in front of a potential buyer, but rather to create content for each persona at each part of their buyer's journey. You may notice fewer clicks and impressions, but you will see an increase in MQLs, SQLs, opportunities, and sales as our methods are more effective and focused.

In this week's Digital Marketing Mondays, Hans and Devin discuss the right way to market highly considered purchases and dive into the tools and methods you'll need to get the end results you are hoping to achieve.