With the pending recession of 2022 right around the corner, now is the time to think about your marketing campaigns and where your money is going. Many companies run fluff campaigns that produce nothing quantifiable; it is essential to actively collect data that is accurate & current to combat waste. This data will be the foundation on which you can make decisions going forward. It's a great time to review your data, determine which campaigns are unnecessary, and decide whether it makes sense to end them or make changes. This is not to say, however, that you should stop marketing and hold onto your money. Doing so will guarantee you have no new traffic through paid campaigns, and this fear response may very well squeeze the cash flow out of your business. One of the biggest benefits our clients get by working with our agency is that we've been around for over two decades. This will not be the first recession that we navigate for ourselves and for our clients. We've found that with fewer people are advertising, the cost per click is likely to drop. What many people see as an issue can also be viewed as a huge opportunity with the right perspective and experience.

In this week's Digital Marketing Mondays, Hans and Devin discuss the upcoming recession, its effects on digital marketing, and what you should consider for your ad campaigns moving forward.