Attribution in marketing is key to quantifying success and driving effective decision-making. Finance departments, CEOs, and others within companies are asking marketers to better justify marketing costs leading to increased importance in analyzing what leads to each sale. Tracking the click before a conversion can be misleading and leave marketing efforts without credit. We see this often with organic lift. Paid ads and other traffic sources such as an effective PR campaign help improve organic rankings and lead to sales, but their indirect effects can often be overlooked. Learn more about attribution in this week's Digital Marketing Mondays as Devin and Hans dive into an overview on attribution and the halo effect that other marketing efforts will have on organic rankings.
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