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Digital Marketing Mondays
Aug 16, 2021
Are Facebook Ads a Bad Buy?
Play • 11 min
Hans and Devin discuss the pros and cons of advertising on Facebook, a giant in decline.
More episodes from Digital Marketing Mondays
2 days ago
SEO in 2022: Is It Still Relevant?
SEO was the biggest topic in the early days of digital marketing. It existed before Google Ads (formerly Google Adwords) was first introduced and co-existed with PPC for many years. As is true with everything, we can expect continuous changes in regard to SEO, and much has changed since the nineties. The types of devices people are searching on have grown to include everything from phones to TVs. Search is becoming local to devices, meaning people have access to native search features directly as we see with various Apple devices. With native search, there is no need to go to a search engine to try to find information. The users of search engines are also becoming more educated on how to find the results they want, with the current trend being to end search queries with "Reddit" to find more authentic content. Google search result pages have also been populated with an increasing number of ad placements over the years. What does all of this change mean for SEO's relevance? In this week's Digital Marketing Mondays Hans and Devin discuss the factors affecting SEO in 2022 and if SEO should play into your marketing strategies in today's marketing landscape.
Sep 26, 2022
Recession 2022: How It Affects Marketing and Advertising
There is no longer talk of a pending recession - the recession has arrived. With its arrival, it brought about hiring freezes, layoffs, rising interest rates, and companies attempting to minimize their overhead. As more and more companies become reactive to the situation, it is clear this will have an impact on the marketing industry and the marketers that make it up. As companies lay off talent, hiring would become easier if it were not for the economic raincloud over the country. Companies are still advertising but doing so with great caution and consideration in regard to their ad budgets. Eventually, we may see a change in the cost per click (CPC) due to potential changes caused by this recession. As with any disruption, companies and marketers alike will need to pivot and implement strategies that will allow for success in difficult times. In this week's Digital Marketing Mondays, Hans and Devin discuss how digital marketing is being affected by the recession, speculate on what the next few months may look like for the marketing industry, and discuss strategies for navigating what's to come.
Sep 19, 2022
Google's Helpful Content Update: How it Affects Rankings
There is an evergreen rule in SEO: Content is king. With Google's Helpful Content algorithm update, this is truer than ever. In the early days of search engines, the exploitation of simple algorithms was the driving factor behind spammy results. These dark times were ended by Google's commitment to making sure the most useful content would be returned to those searching on its platform. The 2012 Penguin algorithm update was a turning point in the battle against black hat SEO tactics. It incentivized marketers, content creators, and business owners to create quality web content and punished poor backlink practices, which in turn improved user experience. The benefits to its users have a clear overlap with its earnings. The more frequently people use and trust Google for getting the information they seek, the more they earn through advertising. The Helpful Content update continues the trend of increasing quality content that is easily accessible online. While it's unlikely this update will increase Google's revenue in any meaningful way, it should enhance Google's dominance in the search market by further distancing itself from its competitors. By maintaining its reputation as the number 1 search engine, Google is protecting its future. With all of this said, the question remains: How will the Helpful Content Update affect site rankings? In this week's Digital Marketing Mondays, Hans and Devin discuss Google's latest core search algorithm update and who should be concerned with the potential of their sites dropping out of top positions in SERP.