It's hard to not notice Facebook (Meta) is having some big issues these past few weeks in February. The company has lost billions of dollars, active daily users are stagnating, and the momentum of their eCommerce offerings has slowed. Undeniably there are some big red flags for the platform overall. To add to the trouble, TikTok is ever-growing and Apple is applying pressure with its tracking transparency initiative which is affecting how companies target their audiences online. Many businesses and marketers are asking if they should continue to advertise on Facebook or if they should spend their budget elsewhere. The answer may surprise you as a loss for Facebook is not a loss for everyone around them.
In this week's Digital Marketing Mondays Devin breaks down all of the issues Facebook is having and explains how this changes how you need to think about Facebook for your advertising campaigns.