SEO was the biggest topic in the early days of digital marketing. It existed before Google Ads (formerly Google Adwords) was first introduced and co-existed with PPC for many years. As is true with everything, we can expect continuous changes in regard to SEO, and much has changed since the nineties. The types of devices people are searching on have grown to include everything from phones to TVs. Search is becoming local to devices, meaning people have access to native search features directly as we see with various Apple devices. With native search, there is no need to go to a search engine to try to find information. The users of search engines are also becoming more educated on how to find the results they want, with the current trend being to end search queries with "Reddit" to find more authentic content. Google search result pages have also been populated with an increasing number of ad placements over the years. What does all of this change mean for SEO's relevance?
In this week's Digital Marketing Mondays Hans and Devin discuss the factors affecting SEO in 2022 and if SEO should play into your marketing strategies in today's marketing landscape.