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Digital Marketing Mondays
Nov 1, 2021
HubSpot Inbound 2021 Event Takeaways
Play • 10 min
Hans and Devin discuss key points from HubSpot's Inbound 2021.
More episodes from Digital Marketing Mondays
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These days, everyone is trying to collect as much data as possible. User privacy efforts have shaken the marketing world, and the dust surrounding the impacts this will have on regulations for data collection has yet to settle. While it's clear that more data than ever is being collected, many companies do not quite understand how to use that data. Reporting on high-level metrics is useful, but many are missing the opportunity to reveal insights through actionable reporting. Before taking action, it is important to verify your data, compare it internally against various periods, measure it against globally accepted benchmarks, and understand the context of the data in your organization. Once you understand the story around your data, you can proceed to create a strategy to improve performance. Making changes to how you target, which platforms you are advertising with, testing ad copies, and improving landing pages for better conversion, if done properly, can help any campaign. In this week's Digital Marketing Mondays, Hans and Devin discuss the best ways to utilize your organization's data to effectively make changes and continuously improve your ad campaign's performance.
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Bidding on Your Brand's Keywords: Understanding When It Can Improve Your CTR
Bidding on your competitor's brand keywords can have benefits, though it can also create turmoil. One of the issues that could arise is that, if they notice, competitors could retaliate by bidding on your brand's keywords. This poses an interesting question, should you bid on your own brand's keywords? The challenge in answering this question is that not all situations are the same. Deciding if this strategy is right for you requires some analysis of your ad budget, competitors' campaigns, and your goals to weigh the potential value that could be gained. In this week’s Digital Marketing Monday, Hans and Devin continue the discussion about bidding on brand keywords. Understanding when bidding on your own brand keywords can make a positive impact and when it would be a complete waste of your campaign's budget will help you decide if this strategy is right for your organization.
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Most of our clients at Market Vantage offer products or services that are considered 'highly considered purchases'. This creates the need for prospecting and advertising that is different than for companies that thrive on impulse purchases. When marketing a product or service that is carefully thought about, a carefully crafted buyer's journey and detailed buyer personas are necessary for success. The goal is not to just interrupt the flow and get content in front of a potential buyer, but rather to create content for each persona at each part of their buyer's journey. You may notice fewer clicks and impressions, but you will see an increase in MQLs, SQLs, opportunities, and sales as our methods are more effective and focused. In this week's Digital Marketing Mondays, Hans and Devin discuss the right way to market highly considered purchases and dive into the tools and methods you'll need to get the end results you are hoping to achieve.