Data Privacy and Its Effects on Marketing in 2022
Play • 9 min

Data privacy and changes to 3rd party data collection will pose some challenges for marketers in 2022. Large vendors including Google and Meta (Facebook) are following suit with Apple's focus on shielding user data from the wild web. With all of this attention on the subject, it is likely federal regulations will be put in place during 2022 to help set and enforce new legal guidelines. This will have an effect throughout the entire marketing world, including 3rd party marketing tool service providers like HubSpot. As an agency, we've seen companies trending in this direction for some time. Join Devin Littlefield and Hans Riemer in this week's episode of 'Digital Marketing Mondays' to learn what you need to know about the upcoming changes and how to best prepare for them.

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