Facebook (Meta) has begun to restrict targeting certain categories (such as health causes and politics) within their advertising platforms. This affects not only Facebook but also Instagram and WhatsApp, which they also own. Now in a position no corporation wants to be in, Meta is in the process of performing damage control on their reputation and public image. Reacting to pressure from groups like Apple and the governments of various countries, they are playing catch up regarding their user data privacy policies. While this is great for users, marketers will face unique challenges as a direct result of this new direction. How the change impacts agencies and businesses will vary based on their industry, goals, and strategy. It also means that for the first time, many will look towards smaller platforms like Reddit and Pinterest that rely on their own first-party data.
In this week’s Digital Marketing Mondays, Devin and Hans discuss the challenges and opportunities that Facebook's changing ad policies are creating.