What use do you have for a 15 page report on your digital marketing initiatives? Not much. All reputable marketing agencies will provide reports on the state of your marketing on a regular basis. The point many agencies miss is that clients have no clue what to do with most of this data. The real benefit of a report is not metrics and numbers, but the insights and guidance an agency can provide based on and alongside your data. If your agency is not providing insights and actionable items from your data, you are being kept in the dark.
In this week’s Digital Marketing Mondays, Hans and Devin discuss why data insights matter more that the data itself and how so many agencies miss the opportunity to truly inform their clients on the state of their digital marketing campaigns.