A Masterclass In Product Positioning with April Dunford - Episode #140
Play • 43 min

This episode is for all of my Product Marketing friends 👋🏼…

April Dunford is the world’s leading expert on product positioning. She works with fast-growing tech companies helping them clearly articulate the value they alone can deliver to customers. She is the author of the bestselling positioning book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it. She also recently published a new book titled, Sales P!tch: How to Craft a Story to Stand Out and Win which is available for purchase on Amazon.

Questions and topics we covered include:

  • What’s product positioning?
  • How does it differ from brand positioning?
  • What happens when a team doesn’t have solid product positioning? (Marketing and sales)
  • Who should own product positioning?
  • How does positioning change when there are multiple products and multiple personas?
  • When speaking to customers to hone positioning, what are the best questions to ask them?
  • Why you have to include the other solutions out in the market when trying to sell.
  • The events that occur in a business’s lifecycle, that can make your team revisit your product’s positioning…

And more

Learn more about April through her LinkedIn, website, or podcast below:

Connect with me on LinkedIn here - https://www.linkedin.com/in/kennysoto/

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