D2C Leaders
Jul 18, 2020
D2C Leaders: Philip Driver. Managing Change and Channel Conflict for Brands Going Direct to Consumer
In this episode researcher Jakob Gundersen talks to Philip Driver founder and CEO of CommerceCentric and formerly CMO and Head of Ecommerce for some of the worlds biggest brands, on the challenges of going direct-to-consumer and how to manage channel conflict and the changes to partner relationships it can bring about. We discuss retail and wholesales relationships, change management and D2C market positioning.
Brought to you by CommerceCentric the direct-to-consumer experts.