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CareerHQ by Superpath
A podcast for content marketers interested in career growth.
6 days ago
#23: Nelson Jordan on the importance of "soft skills"
Nelson Jordan is a full-time freelance content strategist and copywriter (https://nelson-jordan.com/), but he has experience in e-commerce, paid acquisition and the agency world. In this episode, we focus on "soft skills"—i.e. all the ways you advance your career that have nothing to do with writing, coding, designing, etc. Nelson also runs the Working From Home podcast. You can follow him on Twitter at @wfhpodcasthost.
Dec 21, 2020
#22 - Blake Thorne's transition from content to product marketing
Blake Thorne is a product marketing manager at Atlassian, but he previously worked in journalism and content marketing. For those interested in product marketing, Blake says it's not *that* different from content. "Same bow, different arrow," he says. In this episode, we talk about his career and hear his thoughts on the state of both product and content marketing. Check out his recent post Head of Product Content is the missing role on your marketing team and follow him on Twitter at @blakethorne.
Dec 14, 2020
#21 - Joel Klettke on understanding your customer
Joel Klette is a well-known copywriter and entrepreneur. He currently runs two businesses. He's also a prolific writer and educator. I don't know anyone who has shared as much knowledge on copywriting as Joel. Check out Joel's businesses, Business Casual Copywriting and Case Study Buddy, as well as his fantastic Twitter account. This is a preview of Superpath Pro. If you want a whole lot more of this, check out https://pro.superpath.co/membership.
1 hr 1 min
Dec 7, 2020
#20 - Margaret Kelsey Tatkow on the value of storytelling
Margaret Kelsey Tatkow is the Director of Marketing at OpenView. So far in her successful marketing career, she's worked in brand, PR, communications, community and content marketing. The throughline is storytelling. In this episode, we explore this idea. What is storytelling? How can brands do it well? How does it help your career? Here are a few of the links we mentioned: * A Study on Content Team Structure * OpenView's podcast * Margaret's Twitter * Margaret's LinkedIn
Nov 30, 2020
#19 - Ty Magnin on marketing leadership and management
Ty Magnin can create content, but he jumped into management early in his career. He describes himself as a T-shaped marketer—he knows content, but has experience in many other areas of marketing too. In this episode, we talk about Ty's transition from on-the-ground marketing to management. Here are some of the links we mentioned: * The 5 Levels of Leadership: Proven Steps to Maximize Your Potential * The Making of a Manager * High-Output Management * Leading by Design You can follow Ty on Twitter at @tymagnin.
Nov 23, 2020
#18 - The 7 Skills That Help Content Marketers Thrive at Work
We're trying something a little different this week. This episode is an audio version of our most recent blog post. If you want to see the visuals and some resources to help improve each skill discussed, check out the full post here: https://superpath.co/blog/the-7-skills-that-help-content-marketers-thrive-at-work
Nov 2, 2020
#17 - Liz Huang on trying new things
Liz Huang leads content marketing at Truework. Previously, she worked at Carta and Pivotal Software. During her time at Pivotal, the company IPO'd and was acquired. We talk all about that experience, as well as the skills she relies on to be successful in content. She encourages folks to be agile, to try new things and to learn to read their internal "barometer." You follow Liz on Twitter at @lizrhuang.
Oct 26, 2020
#16 - Tracey Wallace on B2C, DTC, B2B, SEO and other acronyms
Tracey Wallace has a diverse and fascinating career history. Today, she's the Director of Marketing at MarketerHire but she's previously run content marketing at BigCommerce, Eterneva and Umbel. She also started a DTC brand called Doris Sleep where she sells pillows made from recycled plastic. In this episode, we talk about Tracey's experience in media, e-commerce and B2B. Tracey shares some great insights from her eventful career and offers some great tips for folks who are earlier in their content journey. You can follow Tracey on Twitter at @TraceWall.
Oct 20, 2020
#15 - Ryan Bonnici on leading a 70+ person marketing team
Ryan Bonnici is the CMO at G2. This conversation is from a course we created for Superpath Pro subscribers. That course, "How to talk to your CMO about content marketing" is only available for Pro members and you can learn more about that here. Ryan sheds light on what it's like to lead a huge marketing team. In this case, the marketing team is focused mostly on organic search. They fuel that channel with SEO, content and user-generated content. Ryan talks all about this and more. You can follow him on Twitter at @ryanbonnici.
Oct 12, 2020
#14 - Mischa Vaughn on thinking and working laterally
Today, Mischa Vaughn runs content marketing at Webflow, but he's worked on content and editorial projects at Carta, Upworthy, Twitter, TED and more. In this episode, we talk about the differences between content, editorial and media, as well as storytelling, the importance of general business skills and thinking laterally. You can follow Mischa on Twitter at @mischa.
Sep 28, 2020
#13 - Benyamin Elias on fast-tracking his content marketing career
Benyamin Elias is just 26 years old. In his short career, he's already gone from content creator to content manager to content director. And he's done all that at a 500+ person SaaS company. His success is no coincidence. In this episode, he talks about his approach to networking, learning and building new skills. There's a lot to be learned here, whether you're early in your career or a seasoned veteran. You can follow Benyamin on Twitter at @BenyaminElias.
Sep 21, 2020
#12 - Haley Bryant on running towards problems
Haley Bryant is the COO of Animalz. She's helped build the team and infrastructure that's allowed the agency to grow into one of the largest and most influential content agencies in the world. Haley is one of the most important and influential people in content marketing that you probably haven't heard of. No business can thrive without someone like Haley. She runs towards challenging problems. She empowers others to succeed. She brings her whole self to work. You follow Haley on Twitter at @haleymbryant and check out her newsletter, Start Again Today.
Sep 14, 2020
#11 - Office hours with Sonja Jacob, global content marketing lead AppDynamics
Sonja Jacob is the Global Content Marketing Lead at Cisco's AppDynamics. She cut her teeth in the startup world, working at companies like Drift, Mattermak and Docsend. This episode is a recording of her recent "office hours" with Superpath Pro members. Each month, we bring in expert content operators and make them available for an hour to the group. We won't be publishing all of these, but you can check this one out to get a small taste of Pro. Learn more at https://pro.superpath.co/membership. You can connect with Sonja on LinkedIn and Twitter.
Sep 7, 2020
#10 - Hiten Shah on strong opinions and deliberate practice
Hiten Shah has founded/co-founded a number of companies, including KISSmetrics, Crazy Egg and FYI. He's relied heavily on content to drive customer acquisition for each, but also has developed a name for himself as someone who isn't afraid to publish strong and sometimes controversial opinions. In this episode, we talk about how Hiten uses Twitter to clarify his own ideas, why it's a good idea to publish strong opinions and how he helped grow the KISSmetrics blog for free. You can follow Hiten on Twitter at @hnshah. Here are a few things we mention in this podcast: * Hiten's ebook (direct link to the PDF): The Content Marketing Playbook * Hiten's podcast: The Startup Chat * Hiten's most recent company: FYI * Why Trello Failed to Build a $1 Billion+ Business * Ahead of Its Time, Behind the Curve: Why Evernote Failed to Realize Its Potential * My Billion Dollar Mistake
Aug 31, 2020
#9 - Walter Chen on narrative-driven entrepreneurship
Walter Chen co-founded iDoneThis, sold it, founded Animalz, appointed a new CEO, and recently co-founded Sacra and Superpath. He's an entrepreneur at heart, but "content" is a skill that he's leveraged at each company. In this episode, we talk about his own career journey, his thoughts on growing a content marketing career and people who have influenced him over the years. You can follow Walter on Twitter at @smalter.
Aug 24, 2020
#8 - John Bonini on side projects, networking and tough lessons
John Bonini is a T-shaped marketer—he's a content specialist that can do lots of things (manage a team, run paid ads, run growth experiments and way more). In this episode, we talk about his career, his side projects and his latest venture. I highly recommend checking out his no-longer-active podcast Louder Than Words and his new Patreon subscription Some Good Content. You can also follow John on Twitter at @Bonini84.
Aug 17, 2020
#7 - Melanie Pinola's journey from B2B SaaS to the New York Times
Melanie Pinola spent 13 years at a marketing agency before launching her writing career. She built a successful freelance business, ran content at Zapier and is now a staff writer at the New York Times' "Wirecutter" publication. In this episode, she talks about the core skills she's used to build her career and offers advice for young writers. You can follow Melanie on Twitter at @melaniepinola and read her work on Wirecutter.
Aug 3, 2020
#6 - Ricky Ribeiro: diplomat, cruise ship captain and content marketer
Ricky has been working in content marketing for more than a decade. At one time, he ran a music blog that generated more than 100,000 visits/month. Today, he's a VP at a large agency and pursuing a mid-career MBA. He compares running a large account to being a diplomat—he knows content marketing like the back of his land, but he's added new (and valuable) skills like team management, account management, pitching and more to grow his career. Check out Ricky on Twitter at @ricktagious and see a sample of the Must-Read IT Blog lists we mentioned.
Jul 29, 2020
#5 - Devin Bramhall's journey to CEO
Devin Bramhall's content marketing career started in a birth room. She was 25 years old and volunteering at a birthing clinic in Indonesia. That transformative experience prompted her to start a blog. This was just the spark she needed to start turning storytelling into a core career skill. As Devin says in this episode, "I have been uncomfortable for practically my entire career." For her, this has been the key to growth and she explains how and why she's taken this approach. Devin is an inspiring voice, and one that deserves your attention. She was, after all, recently promoted to CEO of Animalz. Follow Devin on Twitter at @devinemily and read her post How to Earn a Senior Content Marketing Role.
Jul 20, 2020
#4 - Janet Choi on cross-functional content marketing
Janet Choi has run content marketing at iDoneThis, Customer.io and now Clearbit. In this episode, she tells us the story of going to law school, then finding content marketing and pursuing that path instead. Janet's career has thrived (in part) because she understands how to work across product, sales, support and engineering. Content can't live in a silo and the people who make sure it doesn't tend to grow their careers faster. Follow Janet on Twitter and the Clearbit blog.
Jul 14, 2020
#3 - Janessa Lantz on being a one-person marketing team
Janessa Lantz got her start in SaaS marketing, and went onto run marketing at RJ Metrics, built the fantastic ThinkGrowth publication (https://thinkgrowth.org/) at Hubspot and is now a one-person marketing team at the early-stage startup Fishtown Analytics. She's been very thoughtful about her career trajectory and is generous when it comes to sharing what she's learned. Content is a core skill, but Janessa is a well-rounded marketer. You can follow her on Medium (https://medium.com/@janessalantz), LinkedIn (https://www.linkedin.com/in/janessalantz/), and Twitter (https://twitter.com/janessalantz).
Jul 14, 2020
#2 - Danyelle White on building career equity
Danyelle is the senior manager of content marketing at Lucidchart. She studied creative writing, worked in journalism, dabbled in healthcare marketing and eventually settled in B2B SaaS. In this episode, she talks about her applying her creative writing and reporting skills to software marketing (and she has tons of great ideas). She also talks about building a network of freelancers and learning to manage them well, a topic that all content folks should pay close attention to. You can connect with Danyelle on LinkedIn here: https://www.linkedin.com/in/danyellemwhite/
Jul 7, 2020
#1 - Sean Blanda on learning or earning
Sean Blanda has the perfect LinkedIn profile. He got his start in journalism, has worked for early-stage startups, ran content at several large companies and now runs all marketing Crossbeam. In this episode, we talk about his career to date. He talks about "learning or earning," why every content marketer needs an "art museum" and explains common mistakes he sees junior content marketers make. You can follow Sean on Twitter at https://twitter.com/SeanBlanda.