How to Get Onto TV & Supercharge Your Brand. Jacquie Jordan, CEO TVGuestpert
Play • 55 min

How do you rapidly gain massive exposure and dramatically grow your business? Jacquie Jordan has a knack for turning unknown business leaders into TV celebrities through the right messaging and unique angles producers want. Capitalising on the insatiable appetite of the TV animal means infinite opportunity for business exposure. They’re always hungry for great content and great guests and that could be YOU. Appearing on TV creates credibility, catapulting awareness of you and your brand into the stratosphere, so well worth considering as a major part of your marketing strategy. Content is disposable and timing is crucial. Jacquie ensures that you hit the sweet spot at the right time so that your message is not old news. She listens out for what her clients value and how she can help them succeed despite the narrative that’s been fed to us in the media. Jacquie’s game is helping her clients navigate that tricky and somewhat intimidating media dance while participating in the message that gets heard.

Before starting TVGuestpert, Jacquie had all the trappings of success, an office overlooking Time Square, and having worked with big names from Steven Spielberg to Angelina Jolie, Charlize Theron, Clint Eastwood, George Clooney, to name a few, her career had hit a glass ceiling. Jacquie took a leap of faith and made the drastic decision to start her own business. She now reaps the rewards of her incredible success and shares with us all the diversity and fun things she’s doing while running TVGuestpert.

Given how social media platforms can go down overnight, Jacquie believes we should consider keeping some traditional ways of doing business alive and avoid the risk of total digital dependence. A lot of clients who previously wanted to be famous are now aiming to make meaningful impact, to share wisdom or follow the calling within. The world has changed. Despite there being a dark soul of the night collective in the media right now, Jacquie feels that this will change, that a realignment is imminent but that it’s up to us to bring about more autonomy and reclaim our sovereignty. We need to be alert, question things, not be sucked in by the tricky narratives of the day. She sees through the game and helps you play it to your advantage. She finds that balance between the glamour girl celebrity life to delightfully shovelling shit as a stable girl staying fit and happier than she’s ever been. She has delicious diversity, she’s making a difference and loving her successful and fulfilling life. Her energy is infectious!

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Twitter: TVGuestpert

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