What Wistia’s $111,000 Videos Mean For Marketers.
Play • 8 min

Mo money, more videos? 

What if you could drop over $100,000 to test if video production value  impacts ROI? And if it's not all about production, what else drives views, reads, and sales?

I got Andrew Capland, Wistia's marketing director, to dive deep on a  a hella expensive experiment they ran that did just that, how he optimizes growth funnels, some killer video ad distribution tips, and more. 

And it's all crammed into 7:30 minutes of pure insights (and another 10 seconds of me goofing off).

I'm what you may call a biased audience...but this is good episode.

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