Ran Avrahamy has grown AppsFlyer's marketing team from one - himself - to 70 strong, as the company itself grew to over 800 employees around the world. The analytics powerhouse has squarely set its goal on complete brand ubiquity, with a serious focus on offline events, driving a crazy amount of content, and socks. Lots of branded socks.
In this episode, which kicks off Season 2 of Marketers in Capes with G-CMO, we take a look at how they made those brand presence aspirations come to life, how personalized events changed the game, three tips for B2B marketers getting started, and how Ran's three year old daughter inspires him to market better.
Learn more about Marketers In Capes with G-CMO at buchman.co.il or follow G-CMO on LinkedIn!