In B2B marketing, it's not enough to get attention. To sell a vision, you need to educate. And while educating experts in their own field - is typically solved by content, crappy blog posts are so 2010.
Enter, the survey.
Crowd-sourced surveys may be one of a marketer's most effective tools. So this interview goes really deep, talking to Ramel Levin, a B2B marketing executive who believed in surveys so passionately, he started a company that does just that.
Listen to the full episode to hear how Ramel designs a survey, key tips for creating landing pages, effective distribution strategies and how a massive PalmPilot win (seriously) made it all possible.
And to see some of those surveys in action, head to the show notes at buchman.co.il/survey