Lessons from the BBC on Tech Storytelling with Erica Marcom from Aleph VC E. 17
Play • 6 min

Show Notes

Intercom, Slack, Hubspot, LinkedIn and other phenomenal B2B companies all have a new role. And it has to do with story-telling.

In this episode, we talk to Aleph VC’s new head of marketing and messaging, Erica Marom, a BBC journalist gone tech storyteller, about how great brands rely on even better storytellers. Check out the six minute episode in its full glory to hear why video are made for storytelling, what journalists tap into to differentiate with storytelling,  and why some of the best tech inventors in the world fail to tell a goosebump-worthy story.


About Marketers In Capes

Marketers In Capes (formally Two Minute Marketing) shares rapid-fire practical marketing advice. In less than ten minutes, each episode asks real marketing heroes, famous or not, how they do what they do so well.

Learn more at buchman.co.il

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