The internet today is a fierce battleground. As millions of companies fight for attention, just getting the first two or three seconds from a user is getting harder and harder. In this interview, Hila Shitrit Nissim, the VP Communication at Promo.com and former marketer at Viola, shares how Promo.com turns internal data into media pitches, how finding internal attention grabbers - whether it's data or videos - drives brand recognition, the big picture vision necessary to complement short videos of men in tutus and more. There's also more on this in the show notes at buchman.co.il/promo! Learn more about Marketers In Capes with G-CMO at buchman.co.il or follow G-CMO on LinkedIn!