Building a Zesty, Retention-Focused Movement with Yam Regev of Zest
Play • 12 min
In this epic podcast, Yam Regev, the cofounder of Zest, former CMO at Webydo, and expert Ouzo drinker,  shares the specifics on capturing a massive community of over 140,000 diehard marketing evangelists. We discuss the value of a retention-based framework, specific KPIs to chase, when automation doesn’t make sense, and some of processes that work at the best marketing organizations in the world. Also, Shakespeare and job referrals. Seriously.
 Marketers In Capes shares practical, no-fluff marketing advice in ten minutes, give or take. Hosted by a human who likes marketing, Eytan Buchman, each episode features real-life marketing heroes talking about practical tips for standing out in a saturated world. See more rapid fire insights from heroes at Drift, MixPanel, Typeform and others at Buchman.co.il.
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