The Ad Your Ad Could Sound Like with Eric Kallman [E. 15]
Play • 9 min

Hello, Ladies. If you were alive and online in 2010, you know the Old Spice ad. I'm on a horse, right?

I grew up with that ad and it was one of my key inspirations for getting into the marketing space. 

Which is why I was so pumped to host Eric Kallman, co-founder of Erich&Kallman and one of the main creative brains behind the entire ad campaign. In this episode, I speak to Eric:

  • Why grandiose messaging can be trumped by directness
  • The (very rapid!) creative process behind the Old Spice ad and its 180+ video strong social campaign
  • What creating a breakthrough ad is really all about

Tune in, this was a great episode.


About Marketers In Capes

Marketers In Capes (formally Two Minute Marketing) shares rapid-fire practical marketing advice. In less than ten minutes, each episode asks real marketing heroes, famous or not, how they do what they do so well.

Learn more at

More episodes
Clear search
Close search
Google apps
Main menu