Ingredients for a Perfect Explainer Video with Adam Lisagor, Sandwich
Play • 15 min

In this episode, Adam Lisagor, the founder of Sandwich, walks though the three key ingredients of every explainer video. He also touches on how the genre has evolved despite being nearly a century old, the all-powerful role of authenticity in videos, tips for working well with your agency (hint, one of them is to spend a lot :) ) and more. 

Oh, I also make a life-shattering admission about a horrific video I once made. 

For more great Sandwich videos, links to some of the other videos mentioned, and more, head to

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