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Market Like You Mean It
The marketing podcast that is for small business owners not marketers. Always under 10 minutes with tips that you can implement right away to take your business's marketing to the next level.
Aug 20, 2020
Make It Mobile!
With everyone owning a smart phone, have you looked at your mobile website lately? Your site may look great on a computer, but if it looks terrible on a mobile device and if it's not mobile friendly, you'll miss out on a lot of potential business. For more information, visit https://lillianjamescreative.com
Aug 19, 2020
Email Subject Lines
Have you ever wondered if you should use an emoji in your subject line? Or how about the number of words to use? I share some stats on what emails get opened and what emails don't simply based on subject lines. For more information, visit https://lillianjamescreative.com
Aug 18, 2020
Bring It Back to Life
Sometimes as business owners, we just run out of ideas for new content. Or maybe you just don't have time to come up with new content. What I've done is repurpose old content. Maybe it's making an infographic out of an old blog post or making a video out of old research data. This saves us time in doing research since we've already done the research before. Want more content, check out my website at https://lillianjamescreative.com
Aug 17, 2020
In a survey, 85% of people trusted an online review more than their mother's recommendation. Online reviews are so important in the success of your business. For more information, visit https://lillianjamescreative.com
Aug 14, 2020
Re-Air: TikTok Analytics
This week, I'm re-airing some of the most popular episodes. TikTok isn't just for teens anymore. TikTok recently added analytics to their app so now you can see who is watching your videos so you can better understand and engage your audience.
Aug 12, 2020
Re-Air: LinkedIn Company Pages
This week, I am re-airing some of my most popular episodes. Are you using your LinkedIn Company Page to its full potential? I suggest some changes that would make your company profile more engaging and potentially bring you more business.
Aug 11, 2020
Re-Air: Facebook Groups
This week, I decided to re-air some of the most popular episodes from the past. Once upon a time, I wasn't the biggest fan of Facebook Groups, but now that Facebook has been pushing these online communities, I talk about how to leverage these groups to help grow your business.
Aug 10, 2020
Re-Air: Have you used Canva yet?
This week, we decided to re-air some of our most popular and helpful episodes. Canva could be the best tool to come out for small businesses since Quickbooks. Canva will make your life incredibly simple and take your marketing to the next level. For more information, visit https://lillianjamescreative.com
Aug 7, 2020
Fix It Friday - Your Hashtag Game
We've talked about LinkedIn hashtags many time before, but let's talk about hashtags on Instagram. Instagram allows 30 hashtags, and it's to your benefit to use them. But coming up with hashtags can be difficult, so I give you plenty of sites to help suggest hashtags to maximize your Instagram posts.
Aug 6, 2020
For the longest time, Facebook has been the go-to when it comes to being able to fundraise directly on the platform. But Instagram has recently thrown its hat into the ring by allowing users to also set up fundraisers.
Aug 5, 2020
Does speed matter? Yes it does. Research shows that if it takes more than a few seconds for your website to load, people often hit the "back" button and move onto the next search result. It pays to have a website that loads quickly.
Aug 4, 2020
When we think about social media influencers, we think about people with millions of followers and large sums of money just to be mentioned. More and more, businesses are turning to micro influencers, people who have smaller followings, but just as loyal if not more.
Aug 3, 2020
Once looked as in impersonal, unhelpful tool, chat bots have now evolved into a resource on websites that can help visitors navigate the site and even qualify sales leads.
Jul 31, 2020
Fix It Friday - Eze Redwood
On today's Fix It Friday episode, we look at our own VP's LinkedIn profile. Eze Redwood recently updated his LinkedIn so I decide to take a peek to see if I can suggest any further changes to make his profile stick out.
Jul 30, 2020
Pinterest is boasting crazy numbers during this pandemic. They are really becoming a part of how we shop online. With this explosion, Pinterest decided to help businesses better market to their audience with a free e-book.
Jul 29, 2020
India Got It First
So what did India get first? Some TikTok-like functionalities on Instagram. With India banning TikTok, Instagram decided to roll out some features to their app that mimics features that made TikTok blow up so quickly.
Jul 28, 2020
Diversity, equity inclusion...let's talk about it. As marketers, sometimes we get too caught up in our target audience that we forget to be inclusive. With everything going on, LinkedIn Learning decided to offer some diversity courses for free so that businesses can be more inclusive.
Jul 27, 2020
What is Keen? It's Google's version of Pinterest. It's a place to curate content, share and discover. Let me know what you think. https://lillianjamescreative.com/ https://staykeen.com/landing
Jul 24, 2020
Fix It Friday - DMC Service, Inc
For Fix Fit Friday, I take a look at DMC Service, Inc's Facebook Page and offer some constructive criticism. https://www.facebook.com/DmcServiceInc
Jul 23, 2020
What Your Website Says About You
Let's talk about your website. I see business owners spend a ton of money on the perfect website, but they forget to ask a third party to look at the website and tell them what they do. I suggest looking at your website and answering a few questions to see if your website is as effective as can be.
Jul 22, 2020
Today I want to talk about local SEO. On the internet, there are over 500,000 phone books and what Google and other search engines is figured out how to rank these services. You can either update your listings at all the online directories or you can just use a service like moz.com that will update all your listings for you.
Jul 21, 2020
Easy Ways to Blog
Blogging, so many are still not doing it. Blogs are important on websites for SEO and blogs are important on LinkedIn to set yourself as a thought leader.
Jul 20, 2020
Step Up Your Video Game
Video is king. One of the things I noticed is that on the coasts right now, pop-ins are the next stage of video. Words, pictures, graphics. These grab attention and reinforce what's being said in the video.
Jul 17, 2020
Fix It Friday - Scott Havens
You know what day it is. It's fix it Fridays. Today I look at Scott Havens' LinkedIn profile and give him some suggestions to tighten it up.
Jul 16, 2020
Produce Your Own Live Show
Live shows were already popular across social media and then COVID-19 hit. Live shows are kind of next-level TV...if done right. What makes it next-level is the ability to interact with your remote audience live. Let's talk about how to do your own live show and what a good show should include.
Jul 15, 2020
I've covered hashtags before on this show. But each platform's hashtags behaves just a little differently so let's concentrate on LinkedIn's hashtags and explore the best way to use hashtags on LinkedIn.
Jul 14, 2020
Get On YouTube
Today we are talking about YouTube. As one of the oldest social media sites, it's always shocking to me more people aren't on there. There are 1 billion hours of video watched every single day on YouTube.
Jul 13, 2020
Become a Thought Leader on LinkedIn
Today, I wanna talk about setting yourself up as a thought leader on LinkedIn. This has become so trendy, but I cannot express to you how important I think it is. Thought leaders really set themselves up to be experts in their industry.
Jul 10, 2020
Fix It Friday - Turning Point Training and Development
Today, we look at Turning Point Training and Development's LinkedIn profile and give Mary Ricketts some suggestions on how to have a more engaging company page.
Jul 9, 2020
Plan Your Social Media
Having a social media strategy is vital to getting your message out. I give you some quick tips on how to plan out your social media posts.
Jul 8, 2020
Invite Your LinkedIn Connections
I love LinkedIn. My company gets 90% of our leads from LinkedIn. LinkedIn now has a system where you can send out 100 invites per month to like your company page.
Jul 7, 2020
Get On Pinterest
Find out which companies best benefit from being on Pinterest and why you need to be on Pinterest.
Jul 6, 2020
Video Captions Are A Must
If you're not embedding captions onto your video, you're doing it wrong. I give you reasons why you should and websites that can do this automatically for you.
Jul 3, 2020
Fix It Friday - Seck & Associates's Instagram Profile
Every Friday we'll be fixing a listener's social media profile. This week we take on Seck & Associates's Instagram profile and suggest some easy changes to take to the next level! https://www.instagram.com/seckassociates/
Jul 2, 2020
LinkedIn Company Pages
Are you using your LinkedIn Company Page to its full potential? I suggest some changes that would make your company profile more engaging and potentially bring you more business.
Jul 1, 2020
TikTok isn't just for teens anymore. TikTok recently added analytics to their app so now you can see who is watching your videos so you can better understand and engage your audience.
Jun 30, 2020
Once upon a time, I wasn't the biggest fan of Facebook Groups, but now that Facebook has been pushing these online communities, I talk about how to leverage these groups to help grow your business.
Jun 29, 2020
Did you know you can create your own Instagram stickers to use on your Instagram stories? I talk about how this is done by using Giphy.
Jun 26, 2020
Fix It Friday - Josh Levin's LinkedIn Profile
Every Friday we'll be fixing a listener's social media profile. This week we take on Josh Levin's, CEO of Empowered Electric, LinkedIn profile and suggest some easy to fix changes to take his LinkedIn game to the next level!
Jun 25, 2020
Is LinkedIn Turning Into Instagram?
As LinkedIn begins to add more and more new features, stories are probably the most interesting.
Jun 24, 2020
So many people ask me about hashtags. The what, the why and the how. Here's a quick overview of hashtags aka the pound sign ;)
Jun 23, 2020
Have you used Canva yet?
Canva could be the best tool to come out for small businesses since Quickbooks. Canva will make your life incredibly simple and take your marketing to the next level.
Jun 20, 2020
Welcome to the podcast
In this first episode, we want to talk about the basics: your social media URL's and how they are hurting or helping you! Hang out with Aaron for less than 10 minutes and come away with some awesome and easy tips to improve your small business marketing.