The PR Wine Down
The PR Wine Down
Jun 4, 2021
40: Matthew Kneller - Technology and Tips for Getting Your Clients Qwoted
Play • 49 min

This week on the PR Wine Down Podcast, April and Laura interview Matthew Kneller, the Managing Director and co-founder of Qwoted in NYC. Together, they discuss Matt's past experience on the business development side of PR, and dive into the inspiration behind the industry-disrupting network that's helping to connect journalists with and savvy PR pros. They also discuss how the media landscape has changed in recent years, what journalists today are looking for, and how PR professionals can use technology like the Qwoted platform to improve their media relationships. April and Laura also chat through some best practices for securing coverage without a client spokesperson available, and discuss the recent controversy over whether the New York Times will update past bylines for transgender journalists on their staff. As always, the two also deliver an Anonymous PR Horror Story from the listening audience - this week, from an AE who got caught caught up in one agency's "work hard, play hard" office culture. 

Learn more about Matt at https://www.linkedin.com/in/matthew-kneller-74821642/

Sign up for Qwoted at https://www.qwoted.com/

Read the PR News of the Week here: https://nypost.com/2021/04/20/new-york-times-balks-at-gender-demands-in-contract-negotiations/

Connect with Trust Relations on our website at https://www.trustrelations.agency/

Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at contact@prwinedown.com.

Follow us on social media, too!

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/‍

Sound effects obtained from https://www.zapsplat.com.

--- Send in a voice message: https://anchor.fm/prwinedown/message
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