This week's episode features special guest is B.L. Ochman. She's a uniquely experienced digital pioneer, co-host of the Beyond Social Media Show and head of the creative team at whatsnextonline.com. She's here to chat with April and Laura about avoiding mistakes in pitching, writing and social media strategy, when to use brainstorming (or not!) and how the internet era and the rise of podcasting has changed PR as a whole. Our hosts also discuss the recent layoffs at Bloomberg, and share an anonymous Horror Story with advice for getting the most out of an internship.
Learn more about B.L. and her latest work at https://www.whatsnextblog.com/
PR News of the Week: https://nypost.com/2021/02/11/bloomberg-news-axes-90-astop-editor-blasts-staff/?utm_campaign=iphone_nyp&utm_source=facebook_app&fbclid=IwAR3OC0tKvQBLbNdYOcW2rICedAm8JZBufpg6U30ozB2OF5sj3CXBE3X3ziE
Commentary from Spin Sucks: https://spinsucks.com/communication/business-podcasts-action-tips/?utm_source=ActiveCampaign&utm_medium=email&utm_content=RSS%3AITEM%3ATITLE&utm_campaign=Spin+Sucks+Daily+Blog+Posts+2020_August+20&vgo_ee=0OtBfptXERJllpnqZ8Bd10zkASpiHornD%2Fz2wZTd1jg%3D
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Sound effects obtained from https://www.zapsplat.com.
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