Bob Pittman - Chairman & CEO of iHeartMedia
Play • 1 hr 14 min

Miles and Richard sit down with media mogul and legendary entrepreneur Bob Pittman, Chairman & CEO of iHeartMedia.

Bob was the CEO of MTV Networks and the cofounder and programmer who led the team that created MTV.

Pittman has also been a radio and TV programmer, marketer, investor and media entrepreneur who has had multiple careers in a number of consumer-focused industries. 

Miles and Richard chat with Bob about his early life, career, and how his life as a minister's son shaped his work ethic.

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This episode is sponsored by Bixby Coffee Roasters.

Hosted by Miles Fisher

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Marketing Trends
Marketing Trends
Mission
Leveling Up: Simple Steps Marketers Can Take To Move Their Careers to the Next Level
Eric Siu likes to say he was never successful athletically. And while he might have struggled between the lines, there was one arena in which he thrived: the digital one. Eric always found comfort when it came to video games, where for years, he dominated as a successful esports player. For Eric, success in gaming was rooted in the mindset that failure was his and his alone, but that regardless of the struggle, the next level was always within reach..That mantra is something he still follows today. _“I think marketers have to understand that there are levels to everything, and _there are_ levels of your career, _there are_ levels to when you're working out, and _there are_ levels of games. If you can reframe life into a game, if you can reframe business into a game, it just becomes a lot easier and a lot more fun.”_ Eric is an investor, founder and advisor to companies. He is also the Chairman of the digital marketing agency, Single Grain. On this episode of Marketing Trends, Eric dives into what it means to have a leveling-up mindset and some of the steps that marketers can take to move up in their careers. Plus, Eric details the two key areas marketers should be honing in on when it comes to optimizing their website. Main Takeaways: * Built for Speed: When you’re trying to optimize your website for search, you have to be thinking about the things that matter most, which are content and links. Part of having good content is having a great user experience, and that means having a fast website. Always be thinking about how you can make your website faster and easier to consume. * The Right Mix: It’s important when you are sourcing talent to find the right mix of employees who can excel in multiple areas. It might sound simple, but it’s not. Most marketers are not great product people and the same can be said for product personnel. Look for people who can manage both sides of the coin. * The Long Game: At the end of the day, you have to always be thinking about long-term success and not what is happening in the short-term. Constantly be thinking about where you can get the most untapped potential and then leverage that into something that will benefit you in the long-term. --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.
37 min
Marketing Today with Alan Hart
Marketing Today with Alan Hart
Alan B. Hart
The Power of Audio with Audioburst founder and CEO Amir Hirsh
On this 248th episode of "Marketing Today," host Alan Hart speaks with Amir Hirsh, the chief executive officer and founder at Audioburst. This AI-powered audio discovery platform helps connect content consumers with relevant audio clips. Our conversation starts with how people have a tendency to call Hirsh crazy due to his innovative and forward-thinking. Hirsh discusses how 2020 acted as gasoline on the audio fire and how "audio connects people much stronger and creates brand affinity." In the last year alone, the podcast industry more than doubled in size as more and more people crave content that doesn't hurl visuals at their eyeballs. We then dive into Hirsh's company Audioburst and how it has "built an AI engine that listens to that vast amount of content," analyzes, and cuts it into short clips to make it more discoverable on the internet. Hirsh explains the massive opportunities that await marketers who can create or participate in their own audio content, as well as sponsor and attach their name to the audio content of others. The power of audio lies in the fact that "it can pretty much follow you throughout your day without interrupting whatever it is that you're doing at that moment in time." No matter how many people call him crazy, Hirsh sticks to the guiding principle that has gotten him here. "As long as you are true to yourself, you'll be a happier and more contributing person in life." Highlights from this week's "Marketing Today": As an entrepreneur that has spent his life in innovation and forward-thinking, Amir has been called crazy plenty of times. 1:13 2020 saw the audio industry explode with more people connecting via audio and technology than ever. 2:20 Podcasting doubled to 5.5 million podcasts in 2020 alone as more and more time has been spent at home. 2:54 Consuming content through the ears rather than the eyes frees up the consumer to do so much more. 3:40 Though Amazon was a little bit late to the audio game, it has positioned itself to be the 800lb gorilla in the room. 4:27 Voice penetration through Alexa will allow Amazon to push audio content at an entirely new level. 5:36 It's vital for marketers to think about audio as it becomes more available in all industries. 6:40 People can connect with brands at a much higher rate through audio than just being bombarded with visuals. 7:10 If you are not moving your ads into the audio dimension, you miss out on half of the consumers' attention span. 8:00 Amir started Audioburst to help podcasts and other audio connect with internet searchers. 9:27 By adding as much metadata as possible to the audio clips, Audioburst makes audio much more discoverable. 11:00 Other than making it accessible, Audioburst aims to make audio easy to use on many different platforms. 11:42 Currently, Audioburst partners with the likes of Samsung and Hyundai to integrate into multiple industries. 13:31 Rather than answering questions with an automated voice, Audioburst provides an audio clip from an expert in that field. 15:15 Audio finds its power in its ability to follow you around throughout the day without interrupting your activities. 16:44 Brands and marketers should be open to opportunities both in audio and on audio. 17:56 Opportunities in audio involve brands and marketers creating their own audio content, whether producing or being interviewed. 18:24 Placing a brand around a playlist, podcast, or audio event is how brands can participate in audio. 19:28 Amir attributes all the ups and downs that created his personality as someone that remains true to himself. 22:00 Looking back, Amir thinks it's important never to lose your inner child as you go through the ride of life. 24:26 It's important to actively care about the world you live in and the people around you. 27:30 There's still time for brands and marketers to get in on the audio pie, but the longer they wait, the more they risk missing out. 29:00   Resources Mentioned: Audioburst Amir Hirsh $1B M&A Audio Market Amazon Music, Audible, Alexa Spotify launches audiobooks   Subscribe to the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: https://www.linkedin.com/in/amir-hirsh-2a80384/ https://twitter.com/audioburst Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/   Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.
31 min
The CMO Podcast
The CMO Podcast
Gallery Media Group Originals
Scott Rosenberg (Roku) | The Future of TV & Advertising Panel
Today's two-part episode starts with an interview with Scott Rosenberg, the SVP and GM of platform business for Roku Inc., the popular streaming-video platform and device maker. In this role, Scott oversees global app distribution, content acquisition and advertising. In this conversation, Jim and Scott discuss the future of the big screen and how advertising tools are becoming more sophisticated for streaming. He also talks about the biggest opportunities there are for marketers in streaming vs traditional broadcasting.  In the second part of this episode, Jim and Scott are joined with a panel of some of the biggest advertisers including: Emily Callahan - Chief Marketing & Experience Officer, ALSAC, the fundraising and awareness organization for St. Jude Children's Research Hospital Jackson Jeyanayagam - Vice President and General Manager of Direct-to-Consumer at The Clorox Company Quinn O'Brien - Vice President of Global Marketing and Brand at Lenovo Dino Bernacchi - Senior Vice President of Marketing at Cleveland Browns Amy Bonitatibus - Chief Marketing & Communications Officer at Chase Home Lending Todd Kaplan - Vice President of Marketing at PepsiCo This panel discussion focuses on how these companies are reaching their consumers through streaming and how they are creating advertising that resonates with cord-cutters.  Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.
1 hr 7 min
Salesforce Developer Podcast
Salesforce Developer Podcast
Joshua Birk
070: Cactusforce with Marisa Hambleton
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42 min
SaaS Growth Stacking - with Dan Martell
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Dan Martell
How To Raise Successful Kids To Be Winners
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15 min
Today in Digital Marketing
Today in Digital Marketing
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A clever candy promotion ties personalities to playlists… is the next great marketing opportunity already on your phone? More people buying online means more bricks and mortar businesses failing… and how I increased by TikTok following by 50% literally overnight. The method is shockingly simple. *Get the entire show content, with links and images, as a daily email newsletter! Subscribe at* *TodayInDigital.com/newsletter* ( http://todayindigital.com/newsletter ) MORE: * NEW! *Podcast Perks* ( https://todayindigital.com/perks ) *:* Exclusive Deals for Listeners * *Advertising:* Perks ( http://todayindigital.com/promote ) (free!) • Ads ( https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf ) • Classifieds ( https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260 ) • Brand Takeovers ( https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28 ) * Join Our Free Slack Community ( http://todayindigital.com/slack ) * Get this as a daily email newsletter ( http://todayindigital.com/newsletter ) * Enjoying the show? Please rate and review ( http://ratethispodcast.com/today ) us! * Leave a Voicemail ( http://todayindigital.com/voicemail ) * Follow Tod: Twitter ( http://twitter.com/todmaffin ) • LinkedIn ( http://linkedin.com/in/todmaffin ) • TikTok ( http://tiktok.com/@todmaffin ) (daily digital marketing tips) Today in Digital Marketing is hosted by Tod Maffin ( http://todmaffin.com/ ) and produced by engageQ digital ( https://engageq.com ). Subscribe at https://TodayInDigital.com ( http://todayindigital.com/ ) or wherever you get your podcasts. (Theme music by Mark Blevis ( http://markblevis.com/ ). All other music licensed by Source Audio.) Privacy & Opt-Out: https://redcircle.com/privacy
6 min
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