Programm Addix
Decoding Truth and Consumer Trust in Advertising
Jul 6, 2020 · 20 min
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Joining us today is David Kohl, president and CEO of Trustx, who has been working on bridging the gap between programmatic’s promise and reality by focusing on rebuilding the digital supply chain with trust and transparency at its core. Today will be discussing how ad quality has affected consumer trust and how industry players can rebuild that trust to get the most value out of programmatic.

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