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HotTakes: The Hotwire Podcast
Hotwire, the global tech communications consultancy, talks with industry experts in the tech space to offer creative insight and strategies for marcomms professionals to stay ahead of business trends.
Jul 1, 2022
DE&I and Authentic Allyship
Hotwire Global CEO, Heather Kernahan sits down with Senior Associate, Brooklynn Miller and Account Coordinator, Alexcia Lewis to talk about DE&I in the tech landscape and within Hotwire and explore the experience black and brown professionals have when joining a white-centric work environment.
Jun 29, 2022
Building True Agency Client Partnerships
In this HotTakes episode, Vicki Cook, Associate Director at Hotwire London, talks to Aaron Goldman, CMO at Mediaocean. Following Mediaocean and Hotwire celebrating five years working together, the two discuss what it takes to create a good partnership as well as the highlights and low lights from those five years!
May 12, 2022
A Day in the Life of a Broadcast Journalist
Senior Media Strategy Associate, Amber Roberts speaks with Jenyne Donaldson, Professional TV Broadcaster about what happens behind the curtains— including how broadcast journalists identify hard-hitting stories, insights into the various types of on-air journalists, and a perspective on advocacy journalism.
Apr 19, 2022
Behind the Headlines: Corporate Responsibility, Sustainability, and Climate Change
In this HotTake episode, Charlene Gage, Senior Media Strategy Manager at Hotwire, speaks with Brian Kahn, Climate Editor at Protocol. The two delve into the movement around climate journalism, what companies are shifting to, and what the future of this space looks like.
Apr 4, 2022
PR Nightmares: Views from a Journalist
Senior Media Strategy Manager, Azizza Brinson speaks with Sasha Lekach, Tech Writer at Mashable, about some standout PR experiences she's had during her career. From general pitching pet peeves to some down-right scary stuff, these two cover it all.
Mar 23, 2022
Life of a Trade Show Journalist
Senior Media Strategist Rahat Rashid talks to Mike Andronico from CNN Underscored about the good and the not-so-good experiences of a trade show journalist.
Apr 27, 2021
Hotwire acquires McDonald Butler
In this HotTakes episode Tara O'Donnell, Maeve McDonald and Mike Butler discuss Hotwire's acquisition of McDonald Butler.
Mar 10, 2021
Hotwire Ignite Possibility Program
How do we ignite possibility? In this HotTakes episode, Heather Kernahan, Hotwire CEO, North America dives into some key aspects of the Hotwire Ignite Possibility Program, which is directing up to $1 million USD of pro bono brand, marketing, and public relations services to a selected tech or tech enabled organization that is minority-led and/or providing a product or service benefitting a minority community.
Feb 24, 2021
Reframing Innovation - Six Steps to Implementing AI
In this episode of HotTakes, we talk to Tom Taulli, Forbes contributor and author of “Implementing AI Systems: Transform Your Business in 6 Steps" about how companies can use AI effectively to get ahead of the competition.
Dec 23, 2020
Digitalization is an imperative for innovation in Manufacturing
In this HotTakes episode, we chat with Brenda Discher, SVP of Strategy and Marketing, at Siemens Digital Industries Software. Brenda shares recent examples of how Siemens customers have adopted a digital mindset to reframe their business models for innovation, and also shares her thoughts on why becoming a digital enterprise is no longer an option, it’s an imperative.
Nov 2, 2020
Remote Evolution: Partnering and the Power of Ecosystems
Why do companies partner? How can they build bi-directional partnerships and relationships successfully? In this HotTakes episode, we discuss these questions with Anne Vondrak, Director of Strategic Partnerships at industrial network security startup Claroty. Anne draws from her career managing partnerships to share how industrial companies can and should communicate their innovative partnerships.
Sep 3, 2020
Talking Remote Lite to Remote Right
In this episode, Hotwire’s Tannis Baldock speaks with Maribel Lopez, an analyst, speaker, author, founder of Lopez Research and Forbes contributor. Maribel's work centers on digital businesses and how organizations think about collaboration, culture and narratives, such as her recent piece on the shift from remote-lite to remote right published in Forbes. Tannis and Maribel discuss the future of work, distributed workforces, and the technology and mindset that enables digital businesses to succeed.
Aug 13, 2020
Industrial Innovation: How is the industry responding in a time of great change?
Part two of this conversation features Sarah Kalhorn, of Hotwire’s Industrial Technology practice, talking with Steven Freedman, global head of the Hoistway Information Systems business for CEDES AG, and Keith Larson, VP of Content at Putnam Media, about how the industrial tech industry is responding in this time of great change.
Jul 20, 2020
Industrial Innovation: How is the pandemic transforming industrial innovation?
In part one of this conversation, Sarah Kalhorn, of Hotwire’s Industrial Technology practice, talks with Steven Freedman, global head of the Hoistway Information Systems business for CEDES AG, and Keith Larson , VP of Content at Putnam Media, about how the global pandemic is transforming the industrial innovation. While manufacturers pivot to address the rapidly changing needs of a world facing COVID-19, it’s also more clear that this ecosystem is ripe for new solutions and new partnerships that impact their brand.
Jun 3, 2020
Hotwire with Kiva: How to Lean into Your Superpowers
Hotwire talks with Henrique Saboia, VP of Growth at Kiva, on how businesses had to adapt during the COVID19 crisis, what the next steps are for brands and marketers as we enter the 'hopeful recovery' phase, and why in a moment of crisis, we should all lean into our superpowers.