Crafting User Experiences | Narayanan Rajagopalan, Vice President Design | HomeLane | D Talks - The Design Podcast
Play • 35 min

Established in 2014, HomeLane has grown into India’s tech-enabled home interiors brand, providing end-to-end interior services in a personalized, professional way. HomeLane currently services 20+ cities across the country through 40+ Studios. The woes of any Indian consumer looking at designing their home interiors or renovating the same have always been many to count. The unorganized nature of the home interiors market, the perils of stretched timelines and the lack of price transparency have been some of the key challenges. HomeLane’s USP is driven by their design expertise and their technology prowess. Leveraging the extensive pool of in house designers and their own in house cutting edge technology SpaceCraft, HomeLane has been successfully creating unique home interiors for Indian home buyers from both low/mid income to high income cohorts. HomeLane’s technology has enabled them to create a seamless experience for customers through digital channels, thereby reducing the number if 1-1 interactions and the turnaround time on projects. Their concept of experience centres across 20 cities is a unique approach which provides unique and immersive experience to their customers. In this episode we also discuss the strategic decisions HomeLane has taken to craft their smart catalogue. Timestamps 00:00 - Introduction 02:29 - HomeLane 02:48 - Building solutions with Design & Technology 06:10 - Initial Adoption 07:41 - Crafting an experience for the customer 12:44 - Curating the Catalogue 14:44 - Understanding & addressing users from different cities 19:29 - Designers at HomeLane 21:50 - Role of a Designer at HomeLane 25:14 - Learnings 27:52 - the future 30:10 - Expectations from Designers 31:48 - Strategic decisions 34:45 Conclusion ________________________________________

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