A chat with Charlotte Armitage - The Media Psychologist® & Owner of YAFTA specialising in the Film & TV Industry. 03/09/2020.
Play • 1 hr 16 min

In Episode 12, we chat with Award-Winning business women Charlotte Armitage. Charlotte is The Media Psychologist® specialising in the Film & TV Industry, particularly, psychological duty of care processes in production. She is a registered psychotherapist with the British Association of Counselling and Psychotherapy (BACP), an accredited business psychologist holding principal practitioner status with the Association of Business Psychologists (PPABP) and is currently undertaking a Professional Doctorate in Counselling Psychology.

Charlotte is also the Managing Director of the Yorkshire Academy of Film & Television Acting (YAFTA) and YAFTA Talent Agency and has over ten years of experience in the industry. To name some of the YAFTA actors flying the flag for disability representation on screen include James Moore with a lead role in Emmerdale and Liam Bairstow with his lead role in Coronation Street.

Charlotte is a resident expert for BBC Radio where she regularly contributes to pieces on a wide variety of psychological topics. Charlotte is a columnist for the Yorkshire Post, MANDY, Women in Trade, Topic UK, Stylist, the BBC, Metro, The Guardian, The Telegraph, and Red magazine to name but a few. Charlotte has managed duty of care on productions for major broadcasters such as MTV, National Geographic, and BBC as well as delivering psychological support for employees of organisations such as STV. In addition to the duty of care processes and employee psychological health, Charlotte supports scriptwriters with character development and storylines as well as supporting actors through, particularly challenging scenes and regularly work's as a psychologist on screen and on radio, providing insight and commentary on mental health and psychological issues and is on the board of trustees for two mental health charities; Touchstone & Leeds Survivor Led Crisis Service. Charlotte is a member of the Media Ethics Advisory Group for the British Psychological Society (BPS) and is involved in developing policy and regulation for those in the Media. She was awarded a Fellowship of the Royal Society for the Encouragement of Arts, Manufactures and Commence in 2019 for her widespread contribution to the Film & TV industry.




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The background music was written & produced by BeX & Alan Glass. (Seamless Music)

Podcast engineered & mixed by BeX Gregory.

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