Scientific Sense ® by Gill Eapen: Ayelet Fishbach is Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business, and the past president of the Society for the Science of Motivation and the International Social Cognition Network (ISCON).  

You think failure is hard? So is learning from it Motivating personal growth by seeking discomfort Social exploration: When people deviate from options explored by others. Surprised elaboration: When White men get longer sentences. Can’t wait or won’t wait? The two barriers to patient decisions The structure of intrinsic motivation  Get it Done: Surprising Lessons from the Science of Motivation.   

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