Effect of subscription programs,  price promotions and churn prevention programs on firm profitability, finding nonobvious Key Opinion Leaders to accelerate product diffusion,  and oral and written communications - how the medium shapes the message.

Prof. Raghuram Iyengar is a professor of marketing at the Wharton School and faculty director of Wharton Customer Analytics focusing on the practice of data-driven business decision making. Professor Iyengar’s research interests are in the area of pricing and social networks and his teaching interests are in market research and analytics. In the area of pricing, his work focuses on the impact of multi-part pricing schemes on consumer response.