Start Up Nation to Scale Up Nation: How Israel Is Transitioning Her Tech Economy w/ Assaf Luxembourg
Play • 1 hr 14 min

Yoel Israel was joined by Assaf Luxembourg, speaker, and consultant, to speak about the fascinating tech eco-system in Israel, and how the start-up nation is moving into a new phase: Scale-up nation.  

Since the rise of "Start-Up Israel", Assaf Luxembourg has been acting as a brand ambassador, exposing people from all over the world to Israel's economy and business culture. Assaf, born in Israel, founded and built his business around his passion, to connect people to his country through business. As a marketing and business development professional, Assaf also consults and advises various start-ups, companies, agencies, and non-profits, and devotes much of his work to empowering young professionals in today's new world of work. Assaf has been speaking to tens of thousands of businessmen, investors, entrepreneurs, young professionals, students, and others. Assaf is also part of various start-ups and organizations. Assaf is also a partner at Plus972. In his past, Assaf led a start-up as CEO, was a part of Barclays Accelerator and Techstars in Israel and worked for organizations such as BDO, Israel's Ministry of Finance, and others. Assaf holds BA in Economics and Political Science from the Hebrew University of Jerusalem.   

Assaf and the Plus972 recently republished (for the first time in English) “Exit”, a book containing the lessons and insights from former successful Israeli entrepreneur and current prime minister Naftali Bennett. The book is available online, for free, courtesy of Plus972: 

Learn more about Assaf at his website:

or read his Times of Israel blog: 

Check out Plus972: 

Follow Assaf on socials:

Learn more about what we are doing at

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