Today on All Killer No Filler, we’re catching up with the head of Pilothouse’s newly formed UGC department, Angela Meadows, plus all-star Senior Media Buyers Nate Vankoughnet and Liam Robinson.
User-Generated Content (UGC) is an umbrella term that covers everything from product reviews to celebrity endorsements. The Pilothouse ad buyers consistently saw UGC content killing, inspiring the establishment of a whole department for UGC at Pilothouse.🔥🔥🔥
Listen to the pod for insight on why you should be building out your UGC strategy.
📦 How to match UGC content type to brands to scale campaigns
📦 UGC as a trust-building mechanism
📦 The importance of enthusiasm in UGC
📦 Why you should be testing first with in house UGC
📦 What type of UGC to activate across your funnel
📦 Behind the curtains insight into how Nate builds out his UGC campaigns for prospecting and retargeting